SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...| By Marketwire . | Article Rating: |
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| January 29, 2013 12:01 PM EST | Reads: |
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SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an integration with Responsys (NASDAQ: MKTG), a leading provider of email and relationship-based marketing solutions. Launched in December, Webtrends Streams is the first scalable streaming architecture pushing real-time visitor and event-level data into the marketing ecosystem to drive immediate action.
The proliferation of mobile and social channels, along with the increasing demand to launch and run in-the-moment dynamic campaigns, is driving the need to have more direct messaging with visitors at the right time. Webtrends Streams allows customers to increase engagement and conversion with visitors while they are on a site, no matter which device or platform they are using, fueling relevant content and offers based on historical profiles and in-session behavior. The solution also tracks and responds to customer events and behavior without a time delay as data is pushed to the marketer as activity occurs. This enables marketers to adjust content and offers based on customer behavior, when responding in seconds matters.
"It's a mistake to treat real-time analytics as reporting eye candy, because the real goal is instant insight that drives immediate action.... Digital marketing interactions play out at increasingly high speeds, reducing the time organizations have to identify and react to opportunities to optimize customer interactions," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report.(1)
Webtrends is announcing the following powerful new features with Webtrends Streams:
- Session Streams - Customers will instantly have access to the complete rich visitor session details about each event during the visit, as each event occurs, while the visitor is still onsite. Additionally, high-value session summary information will be available in the Stream including the number of product views, events, purchases and abandonment status specific to that individual session. Access to this information as-it-happens will provide valuable business insight for marketing professionals and optimize offer relevance and product recommendations when consumed by online targeting and remarketing applications.
- Full-Session Scoring - Leveraging the powerful Session Streams data, Webtrends Optimize, which allows customers to test, segment and target content on their sites, will be packaged with Webtrends Streams to provide instant clarity about the full value of an individual visitor while they are still onsite. Until now, marketers have used historical information to determine the value of a visitor after they have left a site. Full-session scoring will enable high-precision content testing and targeting based upon the actions a visitor takes before they leave a site. For example, customers could specify that visitors who are still onsite, have added more than one item to their cart, but fewer than three items, and have not yet made a purchase, will be shown a special offer.
- Webtrends Streams with Responsys - A first-of-its-kind packaged solution with Responsys will enable marketers to take action on any as-it-occurs visitor behavior, such as browsing, purchases or cart abandonment with immediate remarketing campaigns. By being able to respond in a timely and relevant manner via email, mobile or social channels with relevant offers or promotions, brands will experience improved engagement, higher conversion rates and optimized ROI.
Webtrends Push API
Webtrends Streams offers a push API that enables easy consumption of the stream in powerful data visualizations, machine-to-machine solutions, or delivered directly into a customer's big data solution. The Webtrends Streams API provides a flexible method for filtering, tailoring or configuring the stream to any specific needs.
Availability
Sessions Streams is in use by Webtrends Early Adopters today and will be generally available by early Q2 2013 along with Responsys integration. Full-session Scoring with Optimize will be available by the end of Q2 2013.
Comments About the News:
"Delivering the right message to the right audience at the right time is the goal of all digital marketers, and the key to creating successful programs and campaigns. To-date, marketers have been working with 'real-time' solutions that experienced delays of up to minutes or hours after an event. This has cost them customers, conversions and ultimately ROI. Now, the rich data Webtrends Streams provides combined with these new integrations, enable marketers to take critical action on what is trending across their digital properties in the moment."
-- Alex Yoder, CEO, Webtrends
"We are proud to be partnering with Webtrends to offer an integration with Streams. For too long, marketers have been searching for a way to have their digital intelligence fuel their email campaigns, not just immediately after an event happens, but as it's happening. Webtrends is finally fulfilling the promise of as-it-occurs remarketing and our integration is the logical next step."
-- Scott Olrich, Chief Marketing and Sales Officer, Responsys
"By using Webtrends Streams, we are able to see the geographic location of our customers and the items on our site they are interested in as they are shopping. This has allowed us to optimize our content to better meet their needs and increase conversion. Streams is a game-changing technology and we're excited about the enhancements announced today -- they will allow us to take our digital intelligence one step further by driving information back into our marketing ecosystem."
-- Jason Miller, VP of Technology, Motorcycle Superstore
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.
Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.
Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends
LinkedIn: www.linkedin.com/company/webtrends
(1) How Real-Time Analytics Enables Digital Intelligence, Forrester Research, Inc., January 10, 2013
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Media Contact:
Shelley Risk
PR for Webtrends
Email: shelley.risk@webtrends.com
Phone: 415-205-9805
Published January 29, 2013 Reads 459
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SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...May. 24, 2013 10:00 AM EDT Reads: 1,220 |
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nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...May. 24, 2013 09:45 AM EDT Reads: 1,115 |
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By Liz McMillan “Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
...May. 24, 2013 09:30 AM EDT Reads: 1,155 |
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By Jeremy Geelan "Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.May. 24, 2013 08:15 AM EDT Reads: 1,005 |
By Jeremy Geelan Organizations want extraordinary results from their IT units. Today's mantra is faster delivery, better quality, cheaper solutions, and safer environments. Many CIOs are implementing cloud computing enterprise architectures to address these challenges with results varying greatly. Why are some organizations seeing only limited results from cloud computing implementations while others are increasing market share, decreasing costs, generating value, and innovating faster? May. 24, 2013 07:00 AM EDT Reads: 3,404 |
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You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
Many have heard of OAuth but are unsure of how it might apply to their business.
In his session at the 12th International Cloud Expo, Alistair Farquharson, CTO of SOA Software, will describe how OAuth can be used to facilitate certain business models and simplify the sharing of private data.
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software A...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure.
In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
...
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Organizations want extraordinary results from their IT units. Today's mantra is faster delivery, better quality, cheaper solutions, and safer environments. Many CIOs are implementing cloud computing enterprise architectures to address these challenges with results varying greatly. Why are some organizations seeing only limited results from cloud computing implementations while others are increasing market share, decreasing costs, generating value, and innovating faster?
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