|By Marketwired .||
|January 29, 2013 12:01 PM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an integration with Responsys (NASDAQ: MKTG), a leading provider of email and relationship-based marketing solutions. Launched in December, Webtrends Streams is the first scalable streaming architecture pushing real-time visitor and event-level data into the marketing ecosystem to drive immediate action.
The proliferation of mobile and social channels, along with the increasing demand to launch and run in-the-moment dynamic campaigns, is driving the need to have more direct messaging with visitors at the right time. Webtrends Streams allows customers to increase engagement and conversion with visitors while they are on a site, no matter which device or platform they are using, fueling relevant content and offers based on historical profiles and in-session behavior. The solution also tracks and responds to customer events and behavior without a time delay as data is pushed to the marketer as activity occurs. This enables marketers to adjust content and offers based on customer behavior, when responding in seconds matters.
"It's a mistake to treat real-time analytics as reporting eye candy, because the real goal is instant insight that drives immediate action.... Digital marketing interactions play out at increasingly high speeds, reducing the time organizations have to identify and react to opportunities to optimize customer interactions," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report.(1)
Webtrends is announcing the following powerful new features with Webtrends Streams:
- Session Streams - Customers will instantly have access to the complete rich visitor session details about each event during the visit, as each event occurs, while the visitor is still onsite. Additionally, high-value session summary information will be available in the Stream including the number of product views, events, purchases and abandonment status specific to that individual session. Access to this information as-it-happens will provide valuable business insight for marketing professionals and optimize offer relevance and product recommendations when consumed by online targeting and remarketing applications.
- Full-Session Scoring - Leveraging the powerful Session Streams data, Webtrends Optimize, which allows customers to test, segment and target content on their sites, will be packaged with Webtrends Streams to provide instant clarity about the full value of an individual visitor while they are still onsite. Until now, marketers have used historical information to determine the value of a visitor after they have left a site. Full-session scoring will enable high-precision content testing and targeting based upon the actions a visitor takes before they leave a site. For example, customers could specify that visitors who are still onsite, have added more than one item to their cart, but fewer than three items, and have not yet made a purchase, will be shown a special offer.
- Webtrends Streams with Responsys - A first-of-its-kind packaged solution with Responsys will enable marketers to take action on any as-it-occurs visitor behavior, such as browsing, purchases or cart abandonment with immediate remarketing campaigns. By being able to respond in a timely and relevant manner via email, mobile or social channels with relevant offers or promotions, brands will experience improved engagement, higher conversion rates and optimized ROI.
Webtrends Push API
Webtrends Streams offers a push API that enables easy consumption of the stream in powerful data visualizations, machine-to-machine solutions, or delivered directly into a customer's big data solution. The Webtrends Streams API provides a flexible method for filtering, tailoring or configuring the stream to any specific needs.
Sessions Streams is in use by Webtrends Early Adopters today and will be generally available by early Q2 2013 along with Responsys integration. Full-session Scoring with Optimize will be available by the end of Q2 2013.
Comments About the News:
"Delivering the right message to the right audience at the right time is the goal of all digital marketers, and the key to creating successful programs and campaigns. To-date, marketers have been working with 'real-time' solutions that experienced delays of up to minutes or hours after an event. This has cost them customers, conversions and ultimately ROI. Now, the rich data Webtrends Streams provides combined with these new integrations, enable marketers to take critical action on what is trending across their digital properties in the moment."
-- Alex Yoder, CEO, Webtrends
"We are proud to be partnering with Webtrends to offer an integration with Streams. For too long, marketers have been searching for a way to have their digital intelligence fuel their email campaigns, not just immediately after an event happens, but as it's happening. Webtrends is finally fulfilling the promise of as-it-occurs remarketing and our integration is the logical next step."
-- Scott Olrich, Chief Marketing and Sales Officer, Responsys
"By using Webtrends Streams, we are able to see the geographic location of our customers and the items on our site they are interested in as they are shopping. This has allowed us to optimize our content to better meet their needs and increase conversion. Streams is a game-changing technology and we're excited about the enhancements announced today -- they will allow us to take our digital intelligence one step further by driving information back into our marketing ecosystem."
-- Jason Miller, VP of Technology, Motorcycle Superstore
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.
Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.
(1) How Real-Time Analytics Enables Digital Intelligence, Forrester Research, Inc., January 10, 2013
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213592
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213595
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2214060
PR for Webtrends
Email: [email protected]
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data ...
Oct. 13, 2015 09:30 AM EDT Reads: 203
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Oct. 13, 2015 09:00 AM EDT Reads: 659
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
Oct. 13, 2015 09:00 AM EDT Reads: 459
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Oct. 13, 2015 08:15 AM EDT Reads: 167
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Oct. 13, 2015 08:00 AM EDT
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 13, 2015 04:00 AM EDT Reads: 684
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Oct. 13, 2015 03:00 AM EDT Reads: 409
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 13, 2015 03:00 AM EDT Reads: 261
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Oct. 13, 2015 02:00 AM EDT Reads: 356
Secure Cloud through Automated Compliance | @CloudExpo @CloudRaxak #Cloud #BigData #DevOps #Microservices
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Oct. 13, 2015 01:00 AM EDT Reads: 378
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line lo...
Oct. 13, 2015 12:00 AM EDT Reads: 276
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends an...
Oct. 12, 2015 10:15 PM EDT Reads: 317
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 12, 2015 08:45 PM EDT Reads: 276
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Oct. 12, 2015 04:30 PM EDT Reads: 200
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 03:00 PM EDT Reads: 248
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 12, 2015 01:00 PM EDT Reads: 340
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 12, 2015 12:00 PM EDT Reads: 337
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Oct. 12, 2015 12:00 PM EDT Reads: 301
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Oct. 12, 2015 11:00 AM EDT Reads: 745
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 17th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity
Oct. 12, 2015 10:00 AM EDT Reads: 589