@BigDataExpo Authors: TJ Randall, Elizabeth White, Dana Gardner, Scott Allen, Liz McMillan

News Feed Item

Webtrends Re-Imagines Digital Marketing With Significant Enhancements to Webtrends Streams(TM)

Integrations and Session Streams Power the Next Generation of Digital Intelligence for Marketers

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an integration with Responsys (NASDAQ: MKTG), a leading provider of email and relationship-based marketing solutions. Launched in December, Webtrends Streams is the first scalable streaming architecture pushing real-time visitor and event-level data into the marketing ecosystem to drive immediate action.

The proliferation of mobile and social channels, along with the increasing demand to launch and run in-the-moment dynamic campaigns, is driving the need to have more direct messaging with visitors at the right time. Webtrends Streams allows customers to increase engagement and conversion with visitors while they are on a site, no matter which device or platform they are using, fueling relevant content and offers based on historical profiles and in-session behavior. The solution also tracks and responds to customer events and behavior without a time delay as data is pushed to the marketer as activity occurs. This enables marketers to adjust content and offers based on customer behavior, when responding in seconds matters.

"It's a mistake to treat real-time analytics as reporting eye candy, because the real goal is instant insight that drives immediate action.... Digital marketing interactions play out at increasingly high speeds, reducing the time organizations have to identify and react to opportunities to optimize customer interactions," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report.(1)

Webtrends is announcing the following powerful new features with Webtrends Streams:

  • Session Streams - Customers will instantly have access to the complete rich visitor session details about each event during the visit, as each event occurs, while the visitor is still onsite. Additionally, high-value session summary information will be available in the Stream including the number of product views, events, purchases and abandonment status specific to that individual session. Access to this information as-it-happens will provide valuable business insight for marketing professionals and optimize offer relevance and product recommendations when consumed by online targeting and remarketing applications.
  • Full-Session Scoring - Leveraging the powerful Session Streams data, Webtrends Optimize, which allows customers to test, segment and target content on their sites, will be packaged with Webtrends Streams to provide instant clarity about the full value of an individual visitor while they are still onsite. Until now, marketers have used historical information to determine the value of a visitor after they have left a site. Full-session scoring will enable high-precision content testing and targeting based upon the actions a visitor takes before they leave a site. For example, customers could specify that visitors who are still onsite, have added more than one item to their cart, but fewer than three items, and have not yet made a purchase, will be shown a special offer.
  • Webtrends Streams with Responsys - A first-of-its-kind packaged solution with Responsys will enable marketers to take action on any as-it-occurs visitor behavior, such as browsing, purchases or cart abandonment with immediate remarketing campaigns. By being able to respond in a timely and relevant manner via email, mobile or social channels with relevant offers or promotions, brands will experience improved engagement, higher conversion rates and optimized ROI.

Webtrends Push API
Webtrends Streams offers a push API that enables easy consumption of the stream in powerful data visualizations, machine-to-machine solutions, or delivered directly into a customer's big data solution. The Webtrends Streams API provides a flexible method for filtering, tailoring or configuring the stream to any specific needs.

Sessions Streams is in use by Webtrends Early Adopters today and will be generally available by early Q2 2013 along with Responsys integration. Full-session Scoring with Optimize will be available by the end of Q2 2013.

Comments About the News:
"Delivering the right message to the right audience at the right time is the goal of all digital marketers, and the key to creating successful programs and campaigns. To-date, marketers have been working with 'real-time' solutions that experienced delays of up to minutes or hours after an event. This has cost them customers, conversions and ultimately ROI. Now, the rich data Webtrends Streams provides combined with these new integrations, enable marketers to take critical action on what is trending across their digital properties in the moment."
-- Alex Yoder, CEO, Webtrends

"We are proud to be partnering with Webtrends to offer an integration with Streams. For too long, marketers have been searching for a way to have their digital intelligence fuel their email campaigns, not just immediately after an event happens, but as it's happening. Webtrends is finally fulfilling the promise of as-it-occurs remarketing and our integration is the logical next step."
-- Scott Olrich, Chief Marketing and Sales Officer, Responsys

"By using Webtrends Streams, we are able to see the geographic location of our customers and the items on our site they are interested in as they are shopping. This has allowed us to optimize our content to better meet their needs and increase conversion. Streams is a game-changing technology and we're excited about the enhancements announced today -- they will allow us to take our digital intelligence one step further by driving information back into our marketing ecosystem."
-- Jason Miller, VP of Technology, Motorcycle Superstore

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends
LinkedIn: www.linkedin.com/company/webtrends

(1) How Real-Time Analytics Enables Digital Intelligence, Forrester Research, Inc., January 10, 2013

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213592
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213595
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2214060

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
DevOps is speeding towards the IT world like a freight train and the hype around it is deafening. There is no reason to be afraid of this change as it is the natural reaction to the agile movement that revolutionized development just a few years ago. By definition, DevOps is the natural alignment of IT performance to business profitability. The relevance of this has yet to be quantified but it has been suggested that the route to the CEO’s chair will come from the IT leaders that successfully ma...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...