Click here to close now.

Welcome!

Big Data Journal Authors: Elizabeth White, Roger Strukhoff, Liz McMillan, Plutora Blog, Gregor Petri

News Feed Item

Webtrends Re-Imagines Digital Marketing With Significant Enhancements to Webtrends Streams(TM)

Integrations and Session Streams Power the Next Generation of Digital Intelligence for Marketers

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an integration with Responsys (NASDAQ: MKTG), a leading provider of email and relationship-based marketing solutions. Launched in December, Webtrends Streams is the first scalable streaming architecture pushing real-time visitor and event-level data into the marketing ecosystem to drive immediate action.

The proliferation of mobile and social channels, along with the increasing demand to launch and run in-the-moment dynamic campaigns, is driving the need to have more direct messaging with visitors at the right time. Webtrends Streams allows customers to increase engagement and conversion with visitors while they are on a site, no matter which device or platform they are using, fueling relevant content and offers based on historical profiles and in-session behavior. The solution also tracks and responds to customer events and behavior without a time delay as data is pushed to the marketer as activity occurs. This enables marketers to adjust content and offers based on customer behavior, when responding in seconds matters.

"It's a mistake to treat real-time analytics as reporting eye candy, because the real goal is instant insight that drives immediate action.... Digital marketing interactions play out at increasingly high speeds, reducing the time organizations have to identify and react to opportunities to optimize customer interactions," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report.(1)

Webtrends is announcing the following powerful new features with Webtrends Streams:

  • Session Streams - Customers will instantly have access to the complete rich visitor session details about each event during the visit, as each event occurs, while the visitor is still onsite. Additionally, high-value session summary information will be available in the Stream including the number of product views, events, purchases and abandonment status specific to that individual session. Access to this information as-it-happens will provide valuable business insight for marketing professionals and optimize offer relevance and product recommendations when consumed by online targeting and remarketing applications.
  • Full-Session Scoring - Leveraging the powerful Session Streams data, Webtrends Optimize, which allows customers to test, segment and target content on their sites, will be packaged with Webtrends Streams to provide instant clarity about the full value of an individual visitor while they are still onsite. Until now, marketers have used historical information to determine the value of a visitor after they have left a site. Full-session scoring will enable high-precision content testing and targeting based upon the actions a visitor takes before they leave a site. For example, customers could specify that visitors who are still onsite, have added more than one item to their cart, but fewer than three items, and have not yet made a purchase, will be shown a special offer.
  • Webtrends Streams with Responsys - A first-of-its-kind packaged solution with Responsys will enable marketers to take action on any as-it-occurs visitor behavior, such as browsing, purchases or cart abandonment with immediate remarketing campaigns. By being able to respond in a timely and relevant manner via email, mobile or social channels with relevant offers or promotions, brands will experience improved engagement, higher conversion rates and optimized ROI.

Webtrends Push API
Webtrends Streams offers a push API that enables easy consumption of the stream in powerful data visualizations, machine-to-machine solutions, or delivered directly into a customer's big data solution. The Webtrends Streams API provides a flexible method for filtering, tailoring or configuring the stream to any specific needs.

Availability
Sessions Streams is in use by Webtrends Early Adopters today and will be generally available by early Q2 2013 along with Responsys integration. Full-session Scoring with Optimize will be available by the end of Q2 2013.

Comments About the News:
"Delivering the right message to the right audience at the right time is the goal of all digital marketers, and the key to creating successful programs and campaigns. To-date, marketers have been working with 'real-time' solutions that experienced delays of up to minutes or hours after an event. This has cost them customers, conversions and ultimately ROI. Now, the rich data Webtrends Streams provides combined with these new integrations, enable marketers to take critical action on what is trending across their digital properties in the moment."
-- Alex Yoder, CEO, Webtrends

"We are proud to be partnering with Webtrends to offer an integration with Streams. For too long, marketers have been searching for a way to have their digital intelligence fuel their email campaigns, not just immediately after an event happens, but as it's happening. Webtrends is finally fulfilling the promise of as-it-occurs remarketing and our integration is the logical next step."
-- Scott Olrich, Chief Marketing and Sales Officer, Responsys

"By using Webtrends Streams, we are able to see the geographic location of our customers and the items on our site they are interested in as they are shopping. This has allowed us to optimize our content to better meet their needs and increase conversion. Streams is a game-changing technology and we're excited about the enhancements announced today -- they will allow us to take our digital intelligence one step further by driving information back into our marketing ecosystem."
-- Jason Miller, VP of Technology, Motorcycle Superstore

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends
LinkedIn: www.linkedin.com/company/webtrends

(1) How Real-Time Analytics Enables Digital Intelligence, Forrester Research, Inc., January 10, 2013

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213592
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213595
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2214060

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, op...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Cryptography has become one of the most underappreciated, misunderstood components of technology. It’s too easy for salespeople to dismiss concerns with three letters that nobody wants to question. ‘Yes, of course, we use AES.’ But what exactly are you trusting to be the ultimate guardian of your data? Let’s face it – you probably don’t know. An organic, grass-fed Kobe steak is a far cry from a Big Mac, but they’re both beef, right? Not exactly. Crypto is the same way. The US government require...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud-based data solutions providers have emerged that can buffer your organization from the complexities of this continuous data cleansing and management so that you’re free to focus on the end goal: actionable insight.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics arc...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...