|By Matt Davies||
|January 28, 2013 09:15 AM EST||
Hopefully you watched Forrester's Stefan Ried present his webinar on cloud brokering and the many opportunities for different kinds of companies to exploit this technology. Part of Stefan's conversation included an explanation of the evolution to a unified cloud broker. If you missed it, you can catch up with it here.
As 2013 begins, it's a natural time to explore where cloud brokering is headed. A cloud broker is the intersection of infrastructure, software and consultancy. Naturally, technology is a key enabler for a service provider adopting the broker role but it also impacts business models and consultancy.
This diagram summarizes concept into the high-level architecture discussed above:
In the blue is a proposed "Unified Cloud Broker Platform." This shows how a cloud broker can take existing applications, SaaS and IaaS, and create customer value and a new cloud portfolio from them. This isn't necessarily a single product but shows the elements needed to offer the component parts that a cloud broker would need in their "stack" to offer compelling cloud offerings to ISVs, SMEs, enterprises and cloud ecosystem partners:
- A highly scalable, multi-tenant grid - required to allow the dynamic, "bursty" nature of cloud brokering and a solid foundation to cope with demand but also provide an efficient, effective multi-tenant core to the whole broker offering for multiple customers.
- Integration and connectivity - the broker must be able to connect their on-premise systems, the customers' systems and cloud-based SaaS, IaaS and other cloud services together.
- Unified provisioning and service aggregation - once connected to, the broker must be able to provision dynamic, customized and sometimes complex "bundles" of applications, processes, infrastructure and cloud offerings. Services must be aggregated together, regardless of source, to create the right offering for the customer.
- Business process and cloud orchestration - increasingly, cloud services need to be orchestrated together; this might be in the form of a cloud supply chain but also business processes that the broker wants to offer as a value-added service. There is a growing trend for process-centric applications to be offered by a service provider or broker.
- Value added services - taking the aggregated, orchestrated services and creating differentiated products, applications and service offerings is where the cloud broker can really start to generate value for the customer and create a high margin portfolio of offerings. These offerings are presented through channels and catalogues to the marketplace.
- Application marketplace - the enterprise "app store" is where the broker can offer a catalogue of cloud services with an economy of scale and a single, convenient billing model. The next step for these marketplaces is to go beyond the reselling of standard, vanilla offerings and offer customized, higher value added products and services.
- Enterprise mobility - offering enterprise mobility as part of the unified cloud broker platform allows mobile applications and mobility to be offered "as a service" by the broker to the customer. By combining all the capabilities from the broker "stack," the provider can offer rich, powerful mobile enterprise applications.
On the right of the diagram (in yellow) you can see the operations side of what a broker needs to do. This varies from billing and metering of the variety of services offered by the broker through to the day-to-day operations such as customer onboarding, order management and issue resolution. On top of that, business stakeholders and channel managers need visibility and intelligence into the operations, customer management and portfolio offerings.
On the left of the diagram (in green), you can see how an organization can use the unified cloud broker stack to create consultancy and professional services based offerings on top of the broker stack. By extending the capabilities of a unified cloud broker platform with PaaS, a service provider can create and take to market industry solutions such as financial services, energy/utilities, manufacturing/logistics, healthcare, etc. You can see this today from leading telcos, which are offering business and enterprise services. In fact this seems to be a dynamic area of M&A with telco service provider acquiring technology companies to build out their broker stack and create new industry vertical cloud offerings. These vertical solutions are typically then taken to market through consulting and professional services to customize and implement them for a customer's needs. The lengthy implementation cycles are greatly reduced as the capability is delivered from the cloud broker platform and customer specific customizations are composed and personalized thanks to a cloud delivery model and a well put together broker platform offering "mass customization."
While the cloud broker picture is still evolving, it's getting clearer, and it should crystallize throughout 2013.
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Mar. 27, 2015 04:30 AM EDT Reads: 3,738
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 26, 2015 07:00 PM EDT Reads: 5,021
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Mar. 26, 2015 06:30 PM EDT Reads: 4,602
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 26, 2015 05:15 PM EDT Reads: 832
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 26, 2015 04:15 PM EDT Reads: 2,293
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Mar. 26, 2015 04:00 PM EDT Reads: 1,459
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 26, 2015 04:00 PM EDT Reads: 1,078
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, g...
Mar. 26, 2015 04:00 PM EDT Reads: 1,458
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 26, 2015 03:30 PM EDT Reads: 2,046
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 26, 2015 03:15 PM EDT Reads: 2,427
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 26, 2015 03:00 PM EDT Reads: 1,054
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 26, 2015 03:00 PM EDT Reads: 2,533
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Mar. 26, 2015 03:00 PM EDT Reads: 3,306
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Mar. 26, 2015 02:15 PM EDT Reads: 1,312
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
Mar. 26, 2015 02:00 PM EDT Reads: 1,472
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular In...
Mar. 26, 2015 02:00 PM EDT Reads: 1,398
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
Mar. 26, 2015 02:00 PM EDT Reads: 4,571
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
Mar. 26, 2015 01:45 PM EDT Reads: 2,113
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Mar. 26, 2015 01:00 PM EDT Reads: 2,853
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Mar. 26, 2015 01:00 PM EDT Reads: 1,253