Welcome!

@BigDataExpo Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Kevin Benedict, William Schmarzo

News Feed Item

Guavus Acquires Neuralitic Systems

Acquisition Allows Company to Deliver a Comprehensive Suite of Big Data Applications for Marketing, Customer Care and Network Engineering to Communication Service Providers

SAN MATEO, CA and MONTREAL -- (Marketwire) -- 01/23/13 -- Guavus, a leading provider of big data analytics solutions, today announced it has acquired Neuralitic Systems, the mobile data monetization and marketing analytics experts serving the telecommunications industry. Montreal-based Neuralitic provides deep-dive analysis into mobile data, enabling Communication Service Providers (CSPs) to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention. The combination of Neuralitic's applications for mobile marketing with Guavus network and customer care applications enables global CSPs to attain timely and actionable insights that optimize business operations, support data monetization, generate new revenue streams and enhance the customer experience.

"CSPs need analytics and marketing solutions that allow them to define subscriber profiles based on behaviors and react to those behaviors in real-time or near real-time," said Maribel Lopez, Founder Lopez Research LLC.

Guavus's decisioning applications provide insights across network, device, content and subscriber analytics, enabling carriers to realize cost savings by optimizing network capacity, increasing revenues through the introduction of new services and delivering a better subscriber experience. Neuralitic's application for mobile marketing adds key insights into subscribers' mobile data consumption for marketing decision makers. Used together, these decisioning applications democratize timely decision-making across engineering, customer care, and marketing business functions.

"In today's fast paced environment where new smartphones come and go in a quarter, businesses cannot afford to wait to integrate disparate tools or invest in expensive BI projects to get access to valuable insights," said Anukool Lakhina, Founder and CEO, Guavus. "Businesses need to be in the know so they can make more intelligent and timely decisions across line of business functions. With the addition of Neuralitic, Guavus now has a holistic data fabric that provides integrated decision-making across network, marketing, and customer care, and enables the creation of data-driven business processes to deliver and optimize the right service at the right time."

"Guavus's and Neuralitic's solutions are unique in the big data market because they are proven at global, tier-1 carriers and are delivering real business value today," said Louis Brun, Founder of Neuralitic Systems and now serving as Guavus's Senior Vice President, responsible for marketing and product strategy. "By joining forces, we provide CSPs with a single, integrated solution that is scalable to carrier-class environments, offers an immediate return on investment, and makes timely decision-making a reality. Carriers no longer need to invest in large systems integration projects, cross their fingers and wait 12 months to see if their investment pays off."

The financial transaction closed on December 5, 2012, and the acquisition is effective immediately. As part of the transaction, Guavus global headquarters will remain in San Mateo, California and the company will have international offices in Montreal, Singapore and London, with research and development offices in Gurgaon and Ahmedabad, India.

About Guavus

Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network-generated Big Data to reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus's Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex™ platform integrated with a suite of decisioning applications that enable intelligent and timely decision-making and can be used to trigger business processes at the exact moment of need. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus Big Data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. For more information please visit us on Facebook, LinkedIn or Twitter or visit www.guavus.com

About Neuralitic Systems

Neuralitic Systems is the leading provider of Mobile Data Monetization and Big Data solutions. The company's mission is to enable Communication Service Providers (CSPs) to unlock the value of their subscribers' data. Neuralitic offers the fundamental building blocks that allow CSPs to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention. Neuralitic's SevenFlow solution transforms massive volumes of unstructured data into compact and usable data sets, making them functional for multiple applications. The solution is designed specifically for understanding mobile data and has an optimized process for extracting, transforming and storing mobile Big Data without requiring lengthy or custom integration work. Visit www.neuralitic.com for more information.

Contact:
Carol Carrubba
Email Contact
415.963.4174 ext. 3

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Pulzze Systems will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems Inc, provides the software product "The Interactor" that uniquely simplifies building IoT, Web and Smart Enterprise Solutions. It is a Silicon Valley startup funded by US government agencies, NSF and DHS to bring innovative solutions to market.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically abo...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.