|By RealWire News Distribution||
|January 23, 2013 06:58 PM EST||
Solving unpredictable video and data demand with 'elastic', surgical, cloud-based optimization platform
Mountain View, California, US, Wednesday, 23rd January 2013 - Skyfire, a leader in mobile video optimization and cloud solutions for mobility, today announced the launch of its enhanced video and data optimization platform for operators - Rocket Optimizer 3.0. In this release, Skyfire is offering four key new features, all contributing significantly to video and data optimization efficiency and end user experience.
As demand for mobile video soars, erratic surges in mobile data volume are a reality for operators. An 'elastic' approach is needed, where network capacity can expand and contract in line with active demand without adversely affecting the end user experience. Skyfire's Rocket Optimizer, which already provides operators with a 60% boost in bandwidth capacity across smartphones, tablets and PCs, is announcing the addition of these new features in Rocket Optimizer 3.0:
Measurement of bandwidth conditions in real time for every subscriber session on the operator network using Quality of Experience (QoE) Assurance, with instant and adaptive video optimization applied based on each individual user's real-time quality of experience.
A flexible, elastic CloudBurst Architecture that allows for instant expansion of optimization capacity to the carrier or public clouds
Enhanced optimization algorithms for the MP4 and H.264 video standards
CloudCache - a cloud-based caching solution that brings significant reductions in operator server, peering and IP transit costs
"Snowballing mobile video usage and unpredictable traffic patterns are wreaking havoc in operator networks," said Jeff Glueck, CEO of Skyfire. "Given the predictable rise in mobile video, but the unpredictability of its usage patterns, cloud-based optimization represents the ideal solution to meet mobile video demand and the optimization of the subscriber experience. With Rocket Optimizer 3.0, we are helping operators scale their networks to meet mobile video traffic demand and ensure that optimized video delivery is smoother and higher quality than ever before."
Real-time Quality of Experience (QoE) Assurance: For the first time, wireless operators can measure and instantly manage session-level quality of experience, without the need to deploy an in-line appliance or RAN probe. Skyfire software can now measure bandwidth conditions in real time for all subscriber sessions on a network, and detect when a user on a poor connection is trying to stream high-quality video that will likely result in a frustrating experience. This measurement can now automatically invoke Skyfire's cloud-based Rocket Optimizer cluster to adapt that video to fit existing capacity - taking into account RF, backhaul and spectrum bottlenecks. The end result is an insurance policy that ensures better QoE for users on crowded towers, inside buildings or at the edge of cells, as well as a solution that can "rescue" users from frustrating stalls, long video start times, and other annoyances.
CloudBurst Architecture: Rocket Optimizer 3.0 is a virtualized platform compatible with carrier cloud initiatives, and now allows operators to instantly expand optimization capacity to handle planned or unplanned spikes in network traffic. Additional optimization can be turned up in seconds as needed in the cloud - whether the carrier's cloud or public clouds like Amazon EC2 - doubling or tripling capacity with the touch of a button. Only Skyfire's flexible CloudBurst architecture allows for dynamic bandwidth elasticity that can stretch to sustain quality service delivery.
MP4 and H.264 Optimization: Skyfire, who pioneered the real-time optimization of MP4 video, the most prevalent standard for video delivery, also includes its third-generation algorithm in Rocket Optimizer 3.0 to bring a 30% lower bitrate to MP4 and H.264 video traffic, with zero degradation in viewing quality versus that achieved by the previous version of Rocket Optimizer. As smartphones and tablets ship with higher-resolution screens, and HD video becomes more prevalent, Skyfire has responded by ensuring that optimized video delivery is more smooth and higher quality than ever before.
CloudCache: Rocket Optimizer 3.0 also adds the ability to transparently cache video and large images in the cloud the very first time they are optimized, which reduces the number of servers required in the cloud or data center, as well as an operator's peering and IP transit costs. CloudCache pools available storage across Rocket Optimizer servers providing a multi-terabyte cache with zero incremental hardware cost. Rocket Optimizer's policy engine provides wireless operators with total flexibility to set their caching policies to provide maximum benefit across their operations.
"What Skyfire is delivering with Rocket Optimizer 3.0 maps directly to the demands we are hearing from mobile operators to deliver mobile video Quality of Experience (QoE) with a solution that scales rapidly and cost effectively, manages unpredictable peaks, and increases video delivery to multiple devices without requiring additional network capacity", noted Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities at Strategy Analytics. She added "This year mobile operators are extremely focused on improving QoE to reduce churn, improve customer satisfaction and monetize video traffic. As operators move to cloud-based virtualized network solutions, Skyfire meets both their customer-facing and network requirements."
- Ends -
Skyfire is dedicated to leveraging the power of cloud computing to radically improve the mobile Internet experience for both operators and their consumers. Skyfire's innovative, next-generation carrier cloud approach to mobile video and data optimization provides wireless operators with huge cost savings, elastic capacity, and the ability to surgically enhance quality of experience on a per-stream level. The company has also introduced the first mobile browser extension platform to enable robust contextual & social browsing, as well as enhanced monetization opportunities for operators. The company currently counts 3 of the largest mobile operators in the world as customers for its Rocket Optimizer™ and Skyfire Horizon™ solutions.
Skyfire has honed its video & data optimization and mobile monetization capabilities through a variety of top-selling consumer applications, which have more than 20 million worldwide downloads to date. Skyfire was founded in 2007, and in located in Mountain View, CA, in the heart of Silicon Valley. For more information, visit http://www.skyfire.com/, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.
NOTE: Skyfire and Skyfire Rocket Optimizer™ are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
Email: [email protected]
Tel: +1 650 980 2652
Rufus Jay / Lorna McLennan
Email: [email protected]
Tel: +44 (0)7760 322 050/+44 (0)7741 242 227
Email: [email protected]
Tel: +1 510 748 8200 ext. 217
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Apr. 1, 2015 04:00 PM EDT Reads: 1,449
InfoScout in San Francisco gleans new levels of accurate insights into retail buyer behavior by collecting data directly from consumers’ sales receipts. In order to better analyze actual retail behaviors and patterns, InfoScout provides incentives for buyers to share their receipts, but InfoScout is then faced with the daunting task of managing and cleansing that essential data to provide actionable and understandable insights.
Apr. 1, 2015 03:45 PM EDT Reads: 304
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
Apr. 1, 2015 03:45 PM EDT Reads: 828
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Apr. 1, 2015 03:00 PM EDT Reads: 1,419
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
Apr. 1, 2015 03:00 PM EDT Reads: 851
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Apr. 1, 2015 03:00 PM EDT Reads: 3,102
The concept of a cloud facilitating applications is by no means new. Those of us who diagrammed network connectivity around 1993 will recall drawing a big puffy cloud symbol in between two local area networks. The cloud represented the mysterious Internet – that mash-up of routers and other items bouncing our packets back and forth through millions of ports, only to reassemble the bytes on the other end into – hopefully — the same item that was sent. Today, we have dissipated that nebulous clou...
Apr. 1, 2015 02:45 PM EDT Reads: 721
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Apr. 1, 2015 02:00 PM EDT Reads: 520
Learn about the current state of security breaches and what it is costing businesses. One of my recent conversations with a Cloud security expert at a conference opened up doors to some new information for me personally. Our conversation was around the current status of the Cloud Industry, the Security Challenges and how we can make the Cloud more secure and so on. Did you know that security breaches have huge financial implications such as at an average:
Apr. 1, 2015 01:45 PM EDT Reads: 559
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Apr. 1, 2015 12:45 PM EDT Reads: 836
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment...
Apr. 1, 2015 12:00 PM EDT Reads: 1,053
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Apr. 1, 2015 12:00 PM EDT Reads: 1,607
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Apr. 1, 2015 11:00 AM EDT Reads: 2,277
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Apr. 1, 2015 09:15 AM EDT Reads: 2,323
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Apr. 1, 2015 08:30 AM EDT Reads: 2,130
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Apr. 1, 2015 01:30 AM EDT Reads: 3,976
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 30, 2015 04:00 PM EDT Reads: 1,209
Mar. 30, 2015 11:45 AM EDT Reads: 1,590
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
Mar. 30, 2015 11:00 AM EDT Reads: 1,579
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 29, 2015 07:00 PM EDT Reads: 5,316