MOUNTAIN VIEW, CA -- (Marketwire) -- 01/23/13 -- Gigya, the leading provider of social infrastructure for business, today announced it has been selected as a winner of the prestigious CRM Watchlist 2013. Gigya, which was selected as a leader in Social CRM, joins the ranks of mainstays including Salesforce.com, Oracle, SAP and Microsoft as a top CRM vendor. Gigya was chosen out of 153 entrants and was the only social infrastructure vendor to win the award.

Gigya's User Management 360 has cemented the company's position as a dynamic and innovative Social CRM leader by helping enterprises capture and store consumer data, while also ensuring sites use social data responsibly. User Management 360 provides websites and applications with all the necessary tools to deploy custom registration systems with social login via Registration-as-a-Service. Registration and login data can then be stored in Gigya's Identity Storage, a database designed to store traditional registration and permission-based social data as well as activity data.

New and existing regulations on social data handling are also pushing enterprises to ensure compliance with social network terms of services and data laws. To ensure compliance with data handling, Gigya clients have adopted SocialPrivacy Certification™, a program developed in collaboration with the Future of Privacy Forum to certify that sites abide by industry best practices for storing social data.

"It is a tremendous honor for Gigya to be named a CRM Watchlist winner," said Patrick Salyer, CEO of Gigya. "While other vendors on the list such as Salesforce.com and SAP have made great strides in B2B CRM, we are firmly aimed at revolutionizing the way businesses capture, understand and harness consumer data."

"This year's CRM Watchlist includes the highest caliber competition we've had to date," said Paul Greenberg, founder of the CRM Watchlist. "These companies have made remarkable innovations in CRM and they truly deserve placement on this year's Watchlist."

About Gigya

Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy™ Certification, and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 650 enterprises and touches more than one billion users per month. Our platform extracts the real value from social media, empowering online businesses to attract, engage, and understand users like never before.