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@BigDataExpo Authors: Liz McMillan, Jayaram Krishnaswamy, Carmen Gonzalez, Elizabeth White, Pat Romanski

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Kindle Paperwhite and Kindle Now Available on

(NASDAQ:AMZN)— today announced that the new family of Kindle e-readers is now available to customers in Canada. The all-new top-of-the-line Kindle Paperwhite is the most advanced e-reader ever built with 62% more pixels and 25% increased contrast compared to the previous generation Kindle, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, a thin and light design, and is available in both Wi-Fi only and Wi-Fi + 3G models. Never pay for or hunt for a Wi-Fi hotspot with the free 3G wireless Kindle Paperwhite for just CAD$199 or choose Kindle Paperwhite with Wi-Fi for only CAD$139. The new latest generation Kindle, the lightest and smallest Kindle ever, with new, improved fonts and faster page turns at the low price of CAD$89. Kindle, Kindle Paperwhite and Kindle Paperwhite Wi-Fi + 3G support multiple languages, including French, and are available starting today at

In addition, Canadian customers can now access the Canada Kindle Store directly from their Kindle. The Kindle Store offers the largest selection of the most popular books, including the most best sellers from the Globe and Mail and Le Devoir best seller lists, winners of the Giller prize, and a broad selection of works from leading Canadian publishers and authors, including Margaret Atwood, Alice Munro and Yann Martel. The Canada Kindle Store has over 1.5 million Kindle books, including over 250,000 exclusive books customers won’t find anywhere else, over 35,000 free books, and over 50,000 French-language titles. Visit for more information. All Kindle books are “Buy Once, Read Everywhere”—customers can read their Kindle books on Kindle devices and on iPhone, iPad, iPod touch, Android and Windows phones and Android tablets using the free Kindle apps.

“We’re excited to make the best-selling and most advanced e-readers in the world available to our customers for the first time, making it easier and more affordable than ever for Canadian readers to own a Kindle,” said Dave Limp, Vice President, Amazon Kindle. “With a Kindle in their hands, Canadian customers can now directly access the Kindle Store with the largest selection of the books people want to read, including the largest selection of best sellers and over 250,000 titles that are exclusive to the Kindle Store.”

“E-readers have found their place in today’s digital lifestyle by providing users with a unique reading experience,” said Mark Shanahan, senior technology merchant at Staples Canada. “Our goal is to help people choose a device that’s right for them by offering a broad selection of popular e-readers like the Kindle and Kindle Paperwhite in one convenient place, making it easy for customers to see, touch, and try the product.”

Kindle Paperwhite—The World’s Most Advanced E-Reader

Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast

Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels than the previous generation Kindle, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast than the previous generation Kindle— the blacks are blacker, and the whites are whiter.

Innovative Built-In Light

Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours with less eye fatigue and strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an incredible experience in the dark and in direct sunlight.

Breakthrough Battery Life

Kindle Paperwhite’s built-in front light is designed to be used at all times—both in daylight and in a dark room—for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.

Free 3G

Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot—they simply download and read books anytime, anywhere. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.

Built-In Wi-Fi

Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road anywhere you can access Wi-Fi.

Books in 60 Seconds

Find a book and start reading in seconds with our fast, free wireless delivery. No computer required to download content.

New Touch Technology

Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy.

Slim and Sleek Design

At just over a third of an inch thin and weighing 213 grams, Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.

Hand-Tuned Fonts

Every font on Kindle Paperwhite is hand-tuned for maximum readability. The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display. This allows for unprecedented sharpness of fonts. Kindle Paperwhite’s higher resolution display also allows for new elegant typeface options, such as Baskerville and Palatino, which use thin stems that would not render well on a lower resolution display.

“Buy Once, Read Everywhere”

With free reading apps, customers can read their Kindle books on a large number of devices and platforms, including any Kindle as well as on iPhone, iPad, Android devices, Mac, PC, or Windows Phone.


Amazon’s Whispersync technology synchronizes a customer’s last page read, bookmarks and annotations across all of their devices, so they can always pick up where they left off.

Time to Read

Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart—it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.

Explore the “Bones of a Book” with X-Ray

With a single tap, readers can see all passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.

Features Built Just for Readers

Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience. Kindle Paperwhite also comes with built-in dictionaries for instant lookup of words, Real Page Numbers, support for bookmarks and annotations, and more.

Worry-Free Cloud Storage

Customers’ Kindle books are automatically backed up in the cloud, so they can re-download their books wirelessly for free.


Customers can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book.

Parental Controls

Parental Controls allow parents to restrict access to the Kindle Store, Cloud Archive and the Experimental Web Browser so they can give their Kindle to a child worry-free.

Top-Rated, World-Class Customer Service

Whenever customers shop on Amazon, buy a Kindle, or buy Kindle content, they know that they are also getting Amazon’s world-class customer service. Customers have been shopping on for 11 years, and they continue to do so because of the unparalleled, end-to-end customer experience.

Beautiful Leather Covers with Auto Wake and Sleep

Covers for Kindle Paperwhite feature a premium textured leather exterior and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Paperwhite upon opening and puts it to sleep when closed, making it easy to dive right back into the book.

Latest Generation Kindle—Small, Light and Now Even Faster—only CAD$89

The smallest, lightest and most affordable Kindle ever is even better, with new improved fonts, 15% faster page turns and a new, unbelievably low price: just CAD$89. In addition, the new Kindle now supports children’s books and comics, and includes new parental controls. Weighing just 170 grams, Kindle is small and light enough to fit easily in a pocket and take everywhere, and still features the same 6-inch electronic ink display that reads like real paper. At just CAD$89, the new Kindle is the perfect entry Kindle for young and adult readers alike.

Kindle Direct Publishing

Independent authors and publishers can make their books available in the Canada Kindle Store using Kindle Direct Publishing (KDP) at Canadian independent authors and publishers can utilize the English- or French-language KDP website to make their books available in Canada and more than 175 countries worldwide. They can also price their books and receive payments in Canadian dollars, earn up to 70% royalties on each book sold, all while retaining control of their content and copyrights.

Thousands of authors in Canada are already using KDP to make their books available in Kindle stores around the world, including Montreal resident Matthew Mather, the best-selling KDP author of the Complete Atopia Chronicles.

“My experience self-publishing with KDP has been nothing short of amazing,” said Matthew Mather. “Within weeks of publishing, my book climbed to #1 on the science fiction best sellers list, and now I’ve sold tens of thousands of copies. I’ve just finished my second novel, “CyberStorm,” and look forward to the idea of writing for a living, something I hadn't imagined possible just six months ago. The best part, though, has been the interaction with readers. I get emails from every corner of the world, contacting me to say how much they liked my work. This is an amazing feeling!”

Pricing & Availability

The Kindle family is available at and at over 1,000 retail locations across Canada.

Kindle is available for CAD$89 at

Kindle Paperwhite is available for CAD$139 at

Kindle Paperwhite Wi-Fi + 3G is available for CAD$199 at

For high resolution images and video of Kindle and Kindle Paperwhite, visit

About ( is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. customers can find and discover millions of English and French books, Kindle books, CDs, videos, sports and outdoors products, DVDs and electronics, watches, tools, baby, home and garden products, as well as a vast array of software, video games, and consoles--all at everyday low prices. offers FREE Two-Day Shipping with Amazon Prime, and FREE Super Saver Shipping on qualified orders of $25 CAD or more delivered to a single Canadian address. sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help customers find the right products for them among the site's broad selection.

Amazon and its affiliates operate websites, including,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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