Welcome!

Big Data Journal Authors: Liz McMillan, Kevin Benedict, Pat Romanski, Michael Bushong, Elizabeth White

News Feed Item

McClenahan Bruer appoints Elise F. Burke as Director of Marketing and Sales

PORTLAND, Ore., Jan. 23, 2013 /PRNewswire/ -- McClenahan Bruer (McBru), North America's leading full-service integrated marketing agency for technology business-to-business companies, is pleased to announce the appointment of Elise F. Burke to the position of Director of Marketing and Sales.

In her new role, Burke will lead McClenahan Bruer's internal and external communications strategies that build the company's brand, core marketing services and business development opportunities. She will be responsible for the development and implementation of the corporate marketing and business development strategy and framework in alignment with the overall business objectives of the company.

Elise is a public relations veteran with over 15 years of diverse technology experience working for Fortune 500 companies such as McAfee, Computer Associates and software start–ups. Her most recent work was with ISITE Design where she ran internal and external communications and GreenPrint Technologies, a green software start–up in which she built a worldwide brand from the ground up in the B2C and B2B sector. She spearheaded business development opportunities with vertical markets in the healthcare, technology and the public sector which resulted in new partnerships with companies such as XEROX and the City of Portland. Her efforts were recognized through the PRSA (Public Relations Society of America) as a finalist for the coveted national "PR Professional" Award.   

"Elise is a dynamic leader with a strong track record of building outstanding relationships with the media and business development partnerships in the technology sector," said Kerry McClenahan, CEO of McClenahan Bruer. "She has significant experience in building technology brands and serving as an advisor to executive management teams to increase sales growth and build brand awareness. We are thrilled to have her join our leadership team."

About McClenahan Bruer

Founded in 1993, McClenahan Bruer (McBru) is North America's leading full-service, integrated marketing agency for the technology business-to-business sector. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America- and China-based clients, whose technologies range from semiconductors and capital equipment to servers and storage, in their PR, social media, advertising and other marketing efforts around the world.

SOURCE McBru

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories from Big Data Journal
Cisco on Wedesday announced its intent to acquire privately held Metacloud. Based in Pasadena, Calif., Metacloud deploys and operates private clouds for global organizations with a unique OpenStack-as-a-Service model that delivers and remotely operates production-ready private clouds in a customer's data center. Metacloud's OpenStack-based cloud platform will accelerate Cisco's strategy to build the world's largest global Intercloud, a network of clouds, together with key partners to address cu...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the “Internet of Things” (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, will discuss the real...
I write and study often on the subject of digital transformation - the digital transformation of industries, markets, products, business models, etc. In brief, digital transformation is about the impact that collected and analyzed data can have when used to enhance business processes and workflows. If Amazon knows your preferences for particular books and films based upon captured data, then they can apply analytics to predict related books and films that you may like. This improves sales. T...
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is n...
When one expects instantaneous response from video generated on the internet, lots of invisible problems have to be overcome. In his session at 6th Big Data Expo®, Tom Paquin, EVP and Chief Technology Officer at OnLive, to discuss how to overcome these problems. A Silicon Valley veteran, Tom Paquin provides vision, expertise and leadership to the technology research and development effort at OnLive as EVP and Chief Technology Officer. With more than 20 years of management experience at lead...
BlueData aims to “democratize Big Data” with its launch of EPIC Enterprise, which it calls “the industry’s first Big Data software to enable enterprises to create a self-service cloud experience on premise.” This self-service private cloud allows enterprises to create 100-node Hadoop and Spark clusters in less than 10 minutes. The company is also offering a Community Edition via free download. We had a few questions for BlueData CEO Kumar Sreekanti about all this, and here's what he had to s...
Labor market analytics firm Wanted Analytics recently assessed the market for technology professionals and found that demand for people with proficient levels of Hadoop expertise had skyrocketed by around 33% since last year – it is true, Hadoop is hard technology to master and the labor market is not exactly flooded with an over-abundance of skilled practitioners. Hadoop has been called a foundational technology, rather than ‘just’ a database by some commentators – this almost pushes it towards...
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Where historically app development would require developers to manage device functionality, application environment and application logic, today new platforms are emerging that are IoT focused and arm developers with cloud based connectivity and communications, development, monitoring, management and analytics tools. In her session at Internet of @ThingsExpo, Seema Jethani, Director of Product Management at Basho Technologies, will explore how to rapidly prototype using IoT cloud platforms and c...
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? Ion Stoica is co-founder and CEO of Databricks, a company working to revolutionize Big Data analysis through the Apache Spark platform. He also serves as a professor of computer science at the University of California, Berkeley. Ion previously co-founded Conviva to commercial...