Welcome!

@BigDataExpo Authors: Liz McMillan, Jnan Dash, Carmen Gonzalez, Elizabeth White, William Schmarzo

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Hybrid Cloud and Its Future Role in Market Leadership

Public and Private Clouds will Merge into Hybrid Clouds

There are a handful of publicly-traded companies vying for leadership in cloud computing, among them Amazon, VMware, Microsoft, and Rackspace. There is even a cloud ETF (SKYY). That is why the current debate regarding the future of public, private and hybrid cloud operating models is significant to the futures of these companies, as well as many others in hardware, software and even data center co-location.

If the public cloud becomes the cloud of choice for enterprise IT pros, Amazon will have a commanding position in the evolution of the multi-trillion enterprise IT market. Likewise, if private cloud establishes market leadership then VMware could transform its leadership in server virtualization into cloud leadership and have even greater access to IT budgets. On the other hand, hybrid cloud promises the opportunity for VMware and others (including Microsoft and Rackspace) to establish leadership by delivering even greater levels of IT power and efficiency by integrating public and private cloud functionality into more powerful hybrid clouds.

A Tech Perspective
I discussed the eventual domination of powerful hybrid cloud operating models as well as more potential hybrid cloud players in Hybrid is a Whole New Cloud late last year.  If hybrid cloud becomes the cloud of choice for the enterprise, you can expect cloud integration to eventually replace cloud migration as a leading solution.  While migration supports the migration of apps into public clouds, cloud integration supports cloud migration, cloud failoverdevtest cloud (or cloud cloning) and the potential of cloud bursting. Migration is a great start, especially for unmodified, traditional apps; but truly leveraging the cloud as an extension of the data center is the ultimate payoff.

CloudVelocity’s Chief Software Architect Panos Tsirigotis recently blogged about The Power of Hybrid Cloud Deployment, which takes this even further, including how hybrid cloud deployment will deliver solutions and benefits beyond the reach of public and private-confined clouds.

The Hybrid Cloud Gap
Separating all of these companies (Amazon, VMware, Microsoft and Rackspace) from the payoff of hybrid cloud market leadership is a vast gulf of manual processes, starting with hybrid cloud assessment intelligence (determining which apps and services would be impacted and should be integrated into the hybrid cloud), the blueprinting of the critical apps and services, and provisioning, synchronization and service initiation between data centers and clouds. Until this gap is automated, Amazon and VMware are in commanding public and private cloud positions, and it will be difficult for others to threaten that leadership.

Currently this gap is being serviced by a host of cloud migration consultants. A typical migration of a multi-tier enterprise app (without modification of the app itself, including virtualization) can take months and can carry substantial risks.  Yet cloud migration itself is not enough to deliver on the hybrid cloud promise, as Panos blogged.  Hybrid cloud will unleash new IT operating models and solutions that are today very impractical.

A New Era: Cloud-Integrated Data Centers
That is why I think that hybrid cloud will eventually win and that it will usher in a new generation of IT solutions and operating models that will drive market caps and revenue from the slow to the bold, including a new generation of software B2B startups that will automate the hybrid cloud gap and break down the barriers between enterprises and clouds and drive a new era of IT adoption: the cloud-integrated data center era. With that era will come the ability for enterprises to move into and between clouds at the push of a button or when certain conditions are met, while increasing the availability of critical apps and the power of how they are delivered.

Yet we are certainly early on in the evolution from public and private to hybrid cloud.  The key solutions are in beta for the most part. Many experts also question how many private cloud deployments are truly clouds, arguing that server virtualization -even if across data centers- does not qualify for cloud status.  That is why I think Panos’ blog is an especially noteworthy follow-on to another blog on hybrid cloud requirements by (Panos’ and my) teammate Anand Iyengar, CTO of CloudVelocity.

Feel free to try the CloudVelocity cloud devtest trial software.  For a limited time, we’re even picking up the AWS tab.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

@BigDataExpo Stories
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...