|By Toddy Mladenov||
|January 23, 2013 09:00 AM EST||
If you ask five different experts you will get maybe five different opinions what cloud computing is. And all five may be correct. The best definition of cloud computing that I have ever found is the National Institute of Standards and Technology Definition of Cloud Computing. According to NIST the cloud model is composed of five essential characteristics, three service models, and four deployment models. In this post I will look at the essential characteristics only, and compare to the traditional computing models; in future posts I will look at the service and deployment models.
Because computing always implies resources (CPU, memory, storage, networking etc.), the premise of cloud is an improved way to provision, access and manage those resources. Let's look at each essential characteristic of the cloud:
Essentially what this means is that you (as a consumer of the resources) can provision the resources at any time you want to, and you can do this without assistance from the resource provider.
Here is an example. In the old days if your application needed additional computing power to support growing load, the process you normally used to go through is briefly as follows: call the hardware vendor and order new machines; once the hardware is received you need to install the Operating System, connect the machine to the network, configure any firewall rules etc.; next, you need to install your application and add the machine to the pool of other machines that already handle the load for your application. This is a very simplistic view of the process but it still requires you to interact with many internal and external teams in order to complete it - those can be but are not limited to hardware vendors, IT administrators, network administrators, database administrators, operations etc. As a result it can take weeks or even months to get the hardware ready to use.
Thanks to the cloud computing though you can reduce this process to minutes. All this lengthy process comes to a click of a button or a call to the provider's API and you can have the additional resources available within minutes without. Why is this important?
Because in the past the process involved many steps and usually took months, application owners often used to over provision the environments that host their application. Of course this results in huge capital expenditures at the beginning of the project, resource underutilization throughout the project, and huge losses if the project doesn't succeed. With cloud computing though you are in control and you can provision only enough resources to support your current load.
Broad Network Access
Well, this is not something new - we've had the Internet for more than 20 years already and the cloud did not invent this. And although NIST talks that the cloud promotes the use of heterogeneous clients (like smartphones, tablets etc.) I do think this would be possible even without the cloud. However there is one important thing that in my opinion the cloud enabled that would be very hard to do with the traditional model. The cloud made it easier to bring your application closer to your users around the world. "What is the difference?", you will ask. "Isn't it that the same as Internet or the Web?" Yes and no. Thanks to the Internet you were able to make your application available to users around the world but there were significant differences in the user experience in different parts of the world. Let's say that your company is based on California and you had a very popular application with millions of users in US. Because you are based in California all servers that host your application are either in your basement or in a datacenter that is nearby so that you can easily go and fix any hardware issues that may occur. Now, think about the experience that your users will get across the country! People from East Coast will see slower response times and possibly more errors than people from the West. If you wanted to expand globally then this problems will be amplified. The way to solve this issue was to deploy servers on the East Cost and in any other part of the world that you want to expand to.
With cloud computing though you can just provision new resources in the region you want to expand to, deploy your application and start serving your users.
It again comes to the cost that you incur by deploying new data centers around the world versus just using resources on demand and releasing them if you are not successful. Because the cloud is broadly accessible you can rely on having the ability to provision resources in different parts of the world.
One can argue whether resource pooling is good or bad. The part that brings most concerns among users is the colocation of application on the same hardware or on the same virtual machine. Very often you can hear that this compromises security, can impact your application's performance and even bring it down. Those have been real concerns in the past but with the advancement in virtualization technology and the latest application runtimes you can consider them outdated. That doesn't mean that you should not think about security and performance when you design your application.
The good side of the resource pooling is that it enabled cloud providers to achieve higher application density on single hardware and much higher resource utilization (sometimes going up to 75% to 80% compared to the 10%-12% in the traditional approach). As a result of that the price for resource usage continues to fall. Another benefit of the resource pooling is that resources can easily be shifted where the demand is without the need for the customer to know where those resources come from and where are they located. Once again, as a customer you can request from the pool as many resources as you need at certain time; once you are done utilizing those you can return them to the pool so that somebody else can use them. Because you as a customer are not aware what the size of the resource pool is, your perception is that the resources are unlimited. In contrast in the traditional approach the application owners have always been constrained by the resources available on limited number of machines (i.e. the ones that they have ordered and installed in their own datacenter).
Elasticity is tightly related to the pooling of resources and allows you to easily expand and contract the amount of resources your application is using. The best part here is that this expansion and contraction can be automated and thus save you money when your application is under light load and doesn't need many resources.
In order to achieve this elasticity in the traditional case the process would look something like this: when the load on your application increases you need to power up more machines and add them to the pool of servers that run your application; when the load on your application decreases you start removing servers from the pool and then powering them off. Of course we all know that nobody is doing this because it is much more expensive to constantly add and remove machines from the pool and thus everybody runs the maximum number of machines all the time with very low utilization. And we all know that if the resource planning is not done right and the load on the application is so heavy that the maximum number of machines cannot handle it, the result is increase of errors, dropped request and unhappy customers.
In the cloud scenario where you can add and remove resource within minutes you don't need to spend a great deal of time doing capacity planning. You can start very small, monitor the usage of your application and add more and more resources as you grow.
In order to make money the cloud providers need the ability to measure the resource usage. Because in most cases the cloud monetization is based on the pay-per-use model they need to be able to give the customers break down of how much and what resources they have used. As mentioned in the NIST definition this allows transparency for both the provider and the consumer of the service.
The ability to measure the resource usage is important in to you, the consumer of the service, in several different ways. First, based on historical data you can budget for future growth of your application. It also allows you to better budget new projects that deliver similar applications. It is also important for application architects and developers to optimize their applications for lower resource utilization (at the end everything comes to dollars on the monthly bill).
On the other side it helps the cloud providers to better optimize their datacenter resources and provide higher density per hardware. It also helps them with the capacity planning so that they don't end up with 100% utilization and no excess capacity to cover unexpected consumer growth.
Compare this to the traditional approach where you never knew how much of your compute capacity is utilized, or how much of your network capacity is used, or how much of your storage is occupied. In rare cases companies were able to collect such statistics but almost never those have been used to provide financial benefit for the enterprise.
Having those five essential characteristics you should be able to recognize the "true" cloud offerings available on the market. In the next posts I will go over the service and deployment models for cloud computing.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 26, 2016 02:15 AM EDT Reads: 1,925
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 26, 2016 01:30 AM EDT Reads: 1,656
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 26, 2016 01:15 AM EDT Reads: 2,001
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 26, 2016 01:00 AM EDT Reads: 1,935
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 12:45 AM EDT Reads: 2,237
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 26, 2016 12:30 AM EDT Reads: 2,890
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 25, 2016 10:45 PM EDT Reads: 1,861
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,191
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 25, 2016 09:00 PM EDT Reads: 1,694
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 25, 2016 06:30 PM EDT Reads: 1,929
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 682
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 25, 2016 04:15 PM EDT Reads: 470
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 25, 2016 03:30 PM EDT Reads: 1,493
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,549
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,598
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 25, 2016 01:00 PM EDT Reads: 3,897
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 25, 2016 12:15 PM EDT Reads: 3,390
Announcing @TelecomReseller Named “Media Sponsor” of @CloudExpo Silicon Valley | #IoT #Cloud #BigData
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 25, 2016 09:00 AM EDT Reads: 584
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 25, 2016 08:30 AM EDT Reads: 1,785
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,813