Welcome!

@BigDataExpo Authors: Pat Romanski, Scott Allen, Jonathan Fries, Elizabeth White, Anders Wallgren

News Feed Item

Update: Rocket Fuel Continues Its Path of Record-Setting Programmatic Buying Growth

2012 Proved to Be a Stellar Growth Year for Rocket Fuel's Revenues, Client Base, and Headcount, and Proof of Programmatic Buying's Longevity

REDWOOD CITY, CA -- (Marketwire) -- 01/18/13 -- Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today it achieved record revenue of $107 million and more than doubled its staff in 2012. The company's annual revenue increased by 138%, and Rocket Fuel had its strongest year of client additions and employee headcount since inception.

Programmatic buying -- the ability to bid on an advertising inventory source, in real time, for the opportunity to show one specific ad to one consumer in one specific context, continues to gain momentum. Research firm IDC has projected that programmatic buying will grow at 53% per year between 2011 and 2016, and will account for 58% of indirect display ad sales and 20% of all display advertising. Furthermore, IDC cites programmatic buying as the fastest growing sector in digital advertising, eclipsing mobile, video, and social advertising spending. eMarketer, Parks Associates, and Forrester have all published independent analysis that confirms the growth and impact of programmatic buying across the digital advertising ecosystem.

2012 Rocket Fuel Highlights:

  • Revenue: Revenue grew from $45M to $107M with growth from new customers in new markets as well as repeat customers shifting more budget to Rocket Fuel.
  • Advertisers: The number of new advertisers with Rocket Fuel increased 93% in 2012 over 2011, significantly improving the company's market share.
  • Technology: Achievements in its programmatic buying solution:
    • The artificial intelligence technology platform now simultaneously addresses 26.237 billion daily real-time-biddable (RTB) impressions across display, video, mobile, and Facebook advertising inventory
    • Full RTB integration with Facebook's Advertising Exchange (FBX)
    • 8,424 CPU cores across five worldwide datacenters
  • People Growth: Total staff increased 126% from 128 employees at year-end in 2011, to 289 employees at year-end in 2012; leadership was further strengthened with the addition of six new executives: Eric Porres as CMO; Scott Spaulding as Vice President of East Coast Sales; Oliver Hülse as General Manager of Germany; Aaron Kaliner as Vice President of Enterprise Sales; JoAnn Covington as General Counsel; and Derek Sidebottom as Vice President of People. Ron Codd, PeopleSoft's former CFO, joined Rocket Fuel's board of directors.
  • Worldwide Growth: Rocket Fuel opened six additional offices, further solidifying its global presence with new offices in Amsterdam, Atlanta, Hamburg, Raleigh-Durham, Toronto, Washington DC. It now has offices in 15 cities worldwide. Rocket Fuel also entered the emerging Japanese programmatic-buying market, aligning with Japan's largest digital marketing company, cyber communications inc. (cci), a wholly-owned subsidiary of Dentsu. Under the terms of the strategic alliance, cci runs its digital ad-management service, "PerformanceX Management," on top of Rocket Fuel's platform, offering full-service brand and direct response campaigns to clients.
  • Funding: A $50 million Series C-1 investment, led by Northgate Capital, with additional investment from Cross Creek Capital, Mohr Davidow Ventures, Nokia Growth Capital, Summit Partners, and Comerica. Karey Barker from Cross Creek Capital and Greg S. Goldfarb from Summit Partners joined as board observers.
  • Recognition: The company received 11 different industry awards, including Forbes' Most Promising Companies in America (ranked #22), the AlwaysOn Global 250 (2 consecutive years) and OnMedia 100 (3 consecutive years), JMP Securities' Hot 100 Software Companies, and was named one of Bay Area's Top Workplaces in 2012 according to Workplace Dynamics.

Quotes:
"When we started Rocket Fuel in 2008, we believed that marketers and agency media teams would want smart robots buying and optimizing online ad space for them. It has been a true privilege to work with our investors and our employees to make this vision a reality," said George John, CEO of Rocket Fuel. "Since founding the company, all trends have gone in our favor:

  • marketers became more serious about delivering quantifiable results through digital advertising,
  • the supply of digital ad space has become increasingly abundant, liquid, and purchasable programmatically,
  • consumers have accelerated their ecommerce activity and time spent with digital media, across social sites, video, and through mobile devices,
  • computational power has become increasingly inexpensive while software for managing big data has become increasingly robust.

Broadly, the prospects for artificial intelligence and robotics have become more evident over time -- such as Watson winning Jeopardy®, the Curiosity rover landing itself on Mars, and self-driving cars becoming abundant. It's an incredibly exciting time to be part of the advertising economy, with a $500Bn global advertising market that has made itself increasingly available to Rocket Fuel's programmatic buying platform, such as Facebook's creation of its exchange."

About Rocket Fuel
Follow Rocket Fuel on Twitter
Follow Rocket Fuel on Facebook
Read the Rocket Fuel Blog

About Rocket Fuel Inc.:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...