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@BigDataExpo Authors: Liz McMillan, Anders Påls, Elizabeth White, Pat Romanski, Ferhat Hatay

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Telstra Global Helps Expand Revolutionary Digital Marketing Offering

Telstra Global, a leading global supplier of managed network and hosting services, has been selected by targeted online advertising firm Turn to provide its low latency connectivity backbone as it expands into Asia. Telstra will support Turn’s revolutionary ‘big data’ based cloud marketing platform with highly secure, reliable and scalable connectivity into Asia.

Turn, which helps advertisers target digital ads by determining likely demographic attributes and synchronises billions of data records throughout its global network in real-time, will use Telstra’s network and hosting services to support the rapid delivery of the 950,000 advertising impressions its system analyses each second.

Turn chose Telstra Global to provide low latency, high performance and highly available connectivity to support its new operations in Asia, having recently finalised its European network infrastructures in Amsterdam and London. It will use Telstra Global’s EPL links with diverse routes and its Hong Kong IP Transit and Data Centre services. By working with Telstra Global, Turn is better able to support its local customers in Asia.

Turn Senior Vice President, Engineering, Dominic Bennett, said the company chose Telstra Global to provide its Asia data centres and high-speed private backbone due to Telstra’s reputation and reach within Asia, as well as its ability to provide flexibility as the company grows.

“Telstra Global is ideally positioned to accommodate our rapid expansion as we scale up our operations into Asia. It met our needs precisely by offering this flexibility within a very non-standard telecoms brief,” Mr Bennett said.

Telstra Global’s Managing Director, Mr Martijn Blanken, said, “Businesses capitalising on growth opportunities in Asia are looking for sustainable growth and services that meet business objectives like scalability and reliability. We are pleased to be able to offer our local expertise alongside a one-stop-shop experience to support Turn’s growth in Asia.”

About Telstra Global

Telstra Global is a leading global supplier of managed network services and international data, voice and satellite services. It is a part of Telstra Corporation Limited and owns one of the most technologically advanced IP backbone networks in the world.

Telstra Global provides innovative and flexible global communications services and solutions for organisations looking to maximise the benefits of globalisation, particularly across growth regions such as Asia, whilst driving sustainability and enhancing business agility.

Telstra Global serves companies spanning Asia Pacific, EMEA and the America and operates award-winning networks which are amongst the largest and most diverse in Asia Pacific, facilitating access to over 1,400 PoPs in 230 countries and territories across the globe.

About Turn

Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Its cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. Company revenue has more than doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.

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