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Big Data Journal Authors: JP Morgenthal, Liz McMillan, Kevin Jackson, Elizabeth White, Ed Featherston

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Ready for Takeoff: Cisco's Cloud Strategy

NEW YORK, January 17, 2013 /PRNewswire/ --

As competition in cloud storage applications become more popular, Cisco is eyeing the personal cloud to be part of its successful business portfolio.

One of NASDAQ's best performers, Cisco Systems, Inc. (NASDAQ: CSCO) [Full Research Report][1] is considering the development of a personal cloud storage to offer in the global market. With new companies competing with Cisco in various areas of the communication network business, Cisco recently introduced "Videoscape Unity," a video services delivery platform that is designed to redefine video entertainment.

This new platform boasts of an intuitive and synchronized multiscreen video screening that allows the consumers to play back their favorite shows and programs. Through a multiscreen cloud digital video recorder (DVR), consumers can access their records on any screen - no matter where they are.

The Sky's the Limit

In a study conducted by Forrester Research, the number of Americans who are subscribed to personal cloud is expected to increase by 400%, equating to 196 million people over the next five years. The report showed that 97 million of the expected personal cloud subscribers are willing to pay for cloud services.

With Cisco's beyond industry average performance in the Q4 of 2012 and the opening of 2013, adding personal cloud storage in their existing portfolio may significantly ramp up the company's daily trading volume of 29.5 million, as of this writing. Analysts and investors are obviously bullish about the company as they see more developments in its impressive portfolio.

In related news, Cisco announced its partnership with AT&T Digital Life to produce an all-digital, wireless-based home security and automation service that has been certified by Underwriters Laboratories. This first-of-its-kind security program can be accessed by homeowners through their smartphones or tablets. According to reports, Cisco is targeting eight markets in the U.S. in the first quarter of 2013, and as much as 50 more markets, thereafter.

Google Positioning into the Industry

Keeping an eye on the industry, Cisco needs to worry about Google's latest move to sell Motorola Home cable set-top box to Arris Group. This business deal is seen to be a forming alliance between Google and Arris, as Google holds a 7.85% stake already.

William Blair and R.W. Baird both upgraded Cisco to "outperform" from "market perform" and "neutral" status as its shares gained 1.66 percent, trading at $20.82 on Monday. Cisco is again on the green today as it closed at $20.98 per share with a market cap of $111.39 billion. The company recovered with an advance of 38% increase from its decline during the Q3 of 2012.

Reference Links:

[1]   The Full Research Report on Cisco Systems, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.nationaltradersassociation.org/r/entire_report/b150_CSCO]

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