Welcome!

Big Data Journal Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Trevor Parsons, Adrian Bridgwater

Related Topics: Big Data Journal, Java, SOA & WOA, .NET, Web 2.0, Apache

Big Data Journal: Blog Feed Post

The Social Journey of Community, Web and Why?

Welcome to the wonderful world of Big Data analytics

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this process and spend the level of effort to make it happen. Well, the answer is 48% and that is justification enough but I feel like I need to explain this concept of “The Social Journey” first before I get into the details of why 48% is the answer.

The social journey came about as a discussion between myself and a few peers two years ago. The conversation kind of started around the importance of social to the business and how we could better engage our customers, prospects, and identify specific user behavior to provide some type of predictive analytics to improve their user experience. Help our users find the information being searched quicker and then suggest other related products or solutions that may be complimentary to the initial inquiry. Then measure, wash, rinse and repeat. This was the original concept of “The Social Journey” and our conversation soon turned to how Amazon provides the “more like this” function and how peer reviews help the buyer make a quicker decision.

This is the social journey. It is how you help guide your digital visitors through research, prospecting, defining and architecting a solution, validating that the solution will solve the problem and then assist with the buying process. This is the first step of the social journey, the journey of the prospect through customer. The second leg of the social journey is nurturing the customer through their implementation experience to ensure solution exceeds their expectations and help them become a loyal customer. The third part of the social journey is engaging the loyal customer to continue to build the personal relationship and uplift the customers stats to a brand advocate. The difference between the two is: a loyal customer likes your product and will buy your product again. A Brand Advocate will defend and advocate for your brand as a respected peer in the industry.  I think I have to credit my good friend Nicolas for coming up with the title “Social Journey” as it make sense when explaining this process of digital engagement. Once one has reached the level of social brand advocate they then enter into a new phase of the social journey which essentially begins again. Only this time the brand advocates are the ones providing the peer reference to help validate ones research that they are selecting the right solution to solve their challenge.

Now, I bet you are asking “So, what does 48% have to do with this?” Welcome to the wonderful world of big data analytics. I am nothing if not a data and number geek but knowing my facts and having the information to back up my strategy has worked well to secure support and funding for my initiatives with executives. I’ll get into depth about the 48% in my next post as it worth taking the time to understand and leverage the exercise.

Read the original blog entry...

More Stories By Brace Rennels

Brace Rennels is a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. As a Sr. Manager Global of Website Strategies his responsibilities included developing and launching global social media, SEO and web marketing initiatives and strategy. Recognized for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Follow more of Brace's writing on his blog: http://bracerennels.com

Latest Stories from Big Data Journal
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With “smart” appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user’s habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? I...
Cloudian on Tuesday announced immediate availability of Cloudian HyperStore appliances and Cloudian HyperStore 5.0 software. Flash-optimized, rack-ready HyperStore appliances make it easy to economically deploy full-featured, highly scalable S3-compliant storage with three enterprise-focused configurations. HyperStore appliances come fully integrated with Cloudian HyperStore software to assure unlimited scale, multi-data center storage, fully automated data tiering, and support for all S3 applic...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, t...
Scene scenario: 10 am in a boardroom somewhere, second round of coffees served, Danish and donuts untouched, a quiet hush settles. “Well you know what guys? (and, by the use of the term guys I mean to include both sexes here assembled) – the trouble that we have as a company is that we are, to put it bluntly, just a little analytics poor,” said the newly appointed Chief Analytics Officer. That we should consider a firm to be analytically deficient or poor is a profound comment on our modern ag...
Gridstore has announced that NAC, Inc. and Sky Tech have joined its innovative Accelerate Partner Program. Both new members cite Gridstore's expertise in enabling the Hybrid Cloud and their solution purpose-built for Hyper-V as the key criteria for their decision to join the program. Integrating seamlessly with business clients, these new partners provide industry-proven storage solutions that promote satisfied customers, profitable businesses, and communities that thrive.
General Electric (GE) has been a household name for more than a century, thanks in large part to its role in making households easier to run. Starting with the light bulb invented by its founder, Thomas Edison, GE has been selling devices (“things”) to consumers throughout its 122-year history. Last week, GE announced that it is officially leaving that job to others. While the lighting division will stay, GE will now turn its attention to selling industrial machinery and analytics as a service t...
It's time to condense all I've seen, heard, and learned about the IoT into a fun, easy-to-remember guide. Without further ado, here are Five (5) Things About the Internet of Things: 1. It's the end-state of Moore's Law. It's easy enough to debunk the IoT as “nothing new.” After all, we've have embedded systems for years. We've had devices connected to the Internet for decades; the very definition of a network means things are connected to it. But now that the invariable, self-fulfilling prop...