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@BigDataExpo Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, William Schmarzo

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Mobile Ad Industry Leader MobFox Scales their Business using Treasure Data's Big Data as-a-Service Platform

MOUNTAIN VIEW, Calif., Jan. 15, 2013 /PRNewswire/ -- MobFox, one of the 10 largest mobile advertising networks worldwide, has selected Treasure Data's ground-breaking Big Data as-a-Service platform to run their analytics dashboard applications. MobFox serves mobile display and video ads to more than 15,000 applications running on iPhone, Android, and Blackberry devices.

"Time is the most precious asset in our fast-moving business, and Treasure Data saved us a lot of it," said Julian Zehetmayr, CEO and Founder of MobFox. "Considering our large and increasing data volume  - last month alone we added 20 billion records - it would have taken us several months to build our own data analytics system. With Treasure Data, we did it in two weeks," added Zehetmayr.

Treasure Data's Big Data-as-a-Service platform enables fast-moving, data-driven companies like MobFox to develop and scale their analytics capability in days - not weeks or months - without using scarce development resources. Hiro Yoshikawa, CEO and Co-Founder of Treasure Data, said "Companies like MobFox are transforming the way that advertisers reach their target audience, and our Big Data as-a-Service platform enables them to develop and manage their solution significantly faster at a lower cost than by using their own people and resources."

Now that the system is live, MobFox continues to benefit from Treasure Data's service-based approach. "Treasure Data is essentially our Big Data operations team: we just store and analyze data, and they take care of everything else. They are a smart, dependable team," said Zehetmayr.

About MobFox

Founded by young entrepreneur Julian Zehetmayr in Vienna, 2010, MobFox has quickly grown to become one of the world's largest independent mobile advertising networks for Android and iOS with core products in Mobile Display and Mobile Video.  Currently serving over 20 billion ad impressions each month, MobFox's rapid success can be attributed to their innovative tools developed and tailored for clients' needs on both sides of our network. http://www.mobfox.com.

About Treasure Data

With over 50 customers ranging from social commerce start-ups through online gaming leaders to global corporations, Treasure Data's Big Data as-a-Service platform is already hosting over 200 billion rows of live data and processing more 130,000 queries per day. Treasure Data was founded by some of the smartest engineering minds in the open source world and is backed by leading angel investors. http://www.treasure-data.com.

SOURCE Treasure Data

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