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@DXWorldExpo Authors: Pat Romanski, Zakia Bouachraoui, Elizabeth White, Liz McMillan, Yeshim Deniz

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SAS® Text Analytics a double winner in Hurwitz & Associates Victory Index

SAS® Text Analytics enables organizations to structure masses of unstructured data to predict consumer behavior, clarify forecasts and detect events such as fraud. For its 2013 Text Analytics Victory Index, Hurwitz & Associates named business analytics leader SAS a “Double Victor” in customer experience strength and go-to-market strength.

“SAS received the highest overall customer satisfaction scores across customers surveyed for the Victory Index,” said Judith Hurwitz. “SAS text analytics products help businesses gain insight to be more competitive and increase revenue. The company has a solid roadmap for the future and continues to innovate in a number of areas, such as big data analytics, which will provide customer value.”

SAS’ text analytics solutions were evaluated through vendor surveys, vendor references, the online Victory Index survey of more than 150 end users, social media, discussions with clients and other sources. For its vision, viability, validity and value, SAS earned high ratings among all surveyed vendors for breadth and depth of functionality, ontology and taxonomy support, performance, time to value and overall customer satisfaction.

“We work with our customers to build innovative solutions to solve their content business problems,” said Fiona McNeill, Product Marketing Manager of SAS® Text Analytics. “Customers value how SAS helps them derive tangible benefit from text data, and especially how easily they can improve predictive results and interactive visualizations of text content through integration with SAS® Visual Analytics.”

SAS is used in many industries that are actively examining text data in early-warning systems as well as citizen intelligence in government, patient safety and healthcare, and digital content performance in the media industry. With unstructured data in emails, call center notes, survey responses, documents, tweets, blogs and online news accounting for eighty percent of organizational data, analyzing unstructured text, extracting relevant information and transforming it into structured information significantly improves decision-making efficiency and competitive advantage.

Hurwitz & Associates is a strategy consulting, market research and analyst firm that focuses on how technology solutions solve real-world customer problems. Hurwitz research concentrates on disruptive technologies, such as cloud computing, Big Data, analytics and service management. Its experienced team merges deep technical and business expertise to deliver the actionable advice clients demand.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2013 SAS Institute Inc. All rights reserved.

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