|By Greg Schulz||
|January 16, 2013 10:00 AM EST||
Thus on January 14 2013 it is time for a new EMC Virtual Matrix (VMAX) model 10,000 (10K) storage system. EMC has been promoting their January 14 live virtual event for a while now. January significance is that is when (along with May or June) is when many new systems, solutions or upgrades are made on a staggered basis.
Historically speaking, January and February, along with May and June is when you have seen many of the larger announcements from EMC being made. Case in point, back in February of 2012 VFCache was released, then May (2012) in Las Vegas at EMCworld there were 42 announcements made and others later in the year.
Let's not forget back in February of 2012 VFCache was released, and go back to January 2011 there was the record-setting event in New York City complete with 26 people being compressed, deduped, singled instanced, optimized, stacked and tiered into a mini cooper (Coop) automobile (read and view more here).
Now back to the VMAX 10K enhancements
As an example of a company, product family and specific storage system model, still being alive is the VMAX 10K. Although this announcement by EMC is VMAX 10K centric, there is also a new version of the Enginuity software (firmware, storage operating system, valueware) that runs across all VMAX based systems including VMAX 20K and VMAX 40K. Read here, here and here and here to learn more about VMAX and Enginuity systems in general.
Some main themes of this announcement include Tier 1 reliability, availability and serviceability (RAS) storage systems functionality at tier 2 pricing for traditional, virtual and cloud data centers.
Some other themes of this announcement by EMC:
- Flexible, scalable and resilient with performance to meet dynamic needs
- Support private, public and hybrid cloud along with federated storage models
- Simplified decision-making, acquisition, installation and ongoing management
- Enable traditional, virtual and cloud workloads
- Complement its siblings VMAX 40K, 20K and SP (Service Provider) models
Note that the VMAX SP is a model configured and optimized for easy self-service and private cloud, storage as a service (SaaS), IT as a Service (ITaaS) and public cloud service providers needing multi-tenant capabilities with service catalogs and associated tools.
So what is new with the VMAX 10K?
It is twice as fast (per EMC performance results) as earlier VMAX 10K by leveraging faster 2.8GHz Intel westmere vs. earlier 2.5GHz westmere processors. In addition to faster cores, there are more, from 4 to 6 on directors, from 8 to 12 on VMAX 10K engines. The PCIe (Gen 2) IO busses remain unchanged as does the RapidIO interconnect. RapidIO used for connecting nodes and engines, while PCIe is used for adapter and device connectivity. Memory stays the same at up to 128GB of global DRAM cache, along with dual virtual matrix interfaces (how the nodes are connected). Note that there is no increase in the amount of DRAM based cache memory in this new VMAX 10K model.
This should prompt the question of for traditional cache centric or dependent for performance storage systems such as VMAX, how much are they now CPU and their associated L1 / L2 cache dependent or effective? Also how much has the Enginuity code under the covers been enhanced to leverage the multiple cores and threads thus shifting from being cache memory dependent processor hungry.
Also new with the updated VMAX 10K include:
- Support for dense 2.5 inch drives, along with mixed 2.5 inch and 3.5 inch form factor devices with a maximum of 1,560 HDDs. This means support for 2.5 inch 1TB 7,200 RPM SAS HDDs, along with fast SAS HDDs, SLC/MLC and eMLC solid state devices (SSD) also known as electronic flash devices (EFD). Note that with higher density storage configurations, good disk enclosures become more important to counter or prevent the effects of drive vibration, something that leading vendors are paying attention to and so should customers.
- EMC is also with the VMAX 10K adding support for certain 3rd party racks or cabinets to be used for mounting the product. This means being able to mount the VMAX main system and DAE components into selected cabinets or racks to meet specific customer, colo or other environment needs for increased flexibility.
- For security, VMAX 10K also supports Data at Rest Encryption or (D@RE) which is implemented within the VMAX platform. All data encrypted on every drive, every drive type (drive independent) within the VMAX platform to avoid performance impacts. AES 256 fixed block encryption with FIPS 140-2 validation (#1610) using embedded or external key management including RSA Key Manager. Note that since the storage system based encryption is done within the VMAX platform or controller, not only is the encrypt / decrypt off-loaded from servers, it also means that any device from SSD to HDD to third-party storage arrays can be encrypted. This is in contrast to drive based approaches such as self encrypting devices (SED) or other full drive encryption approaches. With embedded key management, encryption keys kept and managed within the VMAX system while external mode leverages RSA key management as part of a broader security solution approach.
- In terms of addressing ease of decision-making and acquisition, EMC has bundled core Enginuity software suite (virtual provisioning, FTS and FLM, DCP (dynamic cache partitioning), host I/O limits, Optimizer/virtual LUN and integrated RecoverPoint splitter). In addition are bundles for optimization (FAST VP, EMC Unisphere for VMAX with heat map and dashboards), availability (TimeFinder for VMAX 10K) and migration (Symmetrix migration suite, Open Replicator, Open Migrator, SRDF/DM, Federated Live Migration). Additional optional software include RecoverPoint CDP, CRR and CLR, Replication Manager, PowerPath, SRDF/S, SRDF/A and SRDF/DM, Storage Configuration Advisor, Open Replicator with Dynamic Mobility and ControlCenter/ProSphere package.
Who needs a VMAX 10K or where can it be used?
As the entry-level model of the VMAX family, certain organizations who are growing and looking for an alternative to traditional mid-range storage systems should be a primary opportunity. Assuming the VMAX 10K can sell at tier-2 prices with a focus of tier-1 reliability, feature functionality, and simplification while allowing their channel partners to make some money, then EMC can have success with this product. The challenge however will be helping their direct and channel partner sales organizations to avoid competing with their own products (e.g. high-end VNX) vs. those of others.
Consolidation of servers with virtualization, along with storage system consolidation to remove complexity in management and costs should be another opportunity with the ability to virtualize third-party storage. I would expect EMC and their channel partners to place the VMAX 10K with its storage virtualization of third-party storage as an alternative to HDS VSP (aka USP/USPV) and the HP XP P9000 (Hitachi based) products, or for block storage needs the NetApp V-Series among others. There could be some scenarios where the VMAX 10K could be positioned as an alternative to the IBM V7000 (SVC based) for virtualizing third-party storage, or for larger environments, some of the software based appliances where there is a scaling with stability (performance, availability, capacity, ease of management, feature functionality) concerns.
Another area where the VMAX 10K could see action which will fly in the face of some industry thinking is for deployment in new and growing managed service providers (MSP), public cloud, and community clouds (private consortiums) looking for an alternative to open source based, or traditional mid-range solutions. Otoh, I cant wait to hear somebody think outside of both the old and new boxes about how a VMAX 10K could be used beyond traditional applications or functionality. For example filling it up with a few SSDs, and then balance with 1TB 2.5 inch SAS HDD and 3.5 inch 3TB (or larger when available) HDDs as an active archive target leveraging the built-in data compression.
How about if EMC were to support cloud optimized HDDs such as the Seagate Constellation Cloud Storage (CS) HDDs that were announced late in 2012 as well as the newer enterprise class HDDs for opening up new markets? Also keep in mind that some of the new 2.5 inch SAS 10,000 (10K) HDDs have the same performance capabilities as traditional 3.5 inch 15,000 (15K) RPM drives in a smaller footprint to help drive and support increased density of performance and capacity with improved energy effectiveness.
How about attaching a VMAX 10K with the right type of cost-effective (aligned to a given scenario) SSD or HDDs or third-party storage to a cluster or grid of servers that are running OpenStack including Swift, CloudStack, Basho Riak CS, Celversafe, Scality, Caringo, Ceph or even EMCs own ATMOS (that supports external storage) for cloud storage or object based storage solutions? Granted that would be thinking outside of the current or new box thinking to move away from RAID based systems in favor or low-cost JBOD storage in servers, however what the heck, let's think in pragmatic ways.
Will EMC be able to open new markets and opportunities by making the VMAX and its Enginuity software platform and functionality more accessible and affordable leveraging the VMAX 10K as well as the VMAX SP? Time will tell, after all, I recall back in the mid to late 90s, and then again several times during the 2000s similar questions or conversations not to mention the demise of the large traditional storage systems.
Ok, nuff said for now.
Disclosure: EMC is not a StorageIO client; however, they have been in the past directly and via acquisitions that they have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did get the IX2 that I supposedly won at EMCworld ;) ) that I bought on Amazon.com and indirectly via VMware products that I have, oh, and they did sent me a copy of the new book Human Face of Big Data (read more here).
All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 2, 2015 10:30 AM EDT Reads: 1,989
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 2, 2015 10:15 AM EDT Reads: 1,603
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 2, 2015 10:00 AM EDT Reads: 1,551
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 10:00 AM EDT Reads: 194
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 2, 2015 09:45 AM EDT Reads: 1,618
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Sep. 2, 2015 09:45 AM EDT Reads: 557
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 2, 2015 09:45 AM EDT
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Sep. 2, 2015 09:30 AM EDT Reads: 376
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 2, 2015 09:00 AM EDT
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Sep. 2, 2015 08:45 AM EDT
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Sep. 2, 2015 08:30 AM EDT Reads: 306
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 07:30 AM EDT Reads: 613
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 2, 2015 06:45 AM EDT Reads: 339
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 2, 2015 02:30 AM EDT Reads: 455
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Sep. 1, 2015 11:45 PM EDT Reads: 405
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Sep. 1, 2015 04:00 PM EDT Reads: 202
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 450
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 927
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 1, 2015 12:15 PM EDT Reads: 255
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Sep. 1, 2015 09:45 AM EDT Reads: 252