Welcome!

Big Data Journal Authors: Trevor Parsons, Carmen Gonzalez, Elizabeth White, Yeshim Deniz, Pat Romanski

Blog Feed Post

Apple iMac Fusion Drive SSD

iMac Tastes Sweeter With SSDs

Last October, Apple made the requisite splash with their iPad mini announcement.  That same day they rolled out the latest iMac platform with not as much fanfare since the iPad mini was the star of the day.  Deep into the press release announcing the new iMac was a paragraph touting Apple’s “innovative new storage option called Fusion Drive”.  Fusion Drive….Hmmm, wonder what that is all about?

Not calling an SSD an SSD

The Apple announcement says their Fusion Drive combines “128 GB of flash with a standard 1T hard drive.”  The blogoshere went into hyperdrive after the announcement with speculation and analysis on just what Apple was doing here and in the months since the product introduction, not much detailed information has come out.  I searched high and low to find out exactly what this thing is i.e. who supplied the ‘128 GB of flash’ but was not able to find any reliable data on it.  One thing for sure is it is a self contained device with 128 GB of flash inside.  Looks like an SSD, sounds like an SSD, performs like an SSD but Apple does not seem to want to call it an SSD.

An SSD By Any Other Name

So, we will let the marketing gurus at Apple have their day (after all, they are pretty good at marketing) and not call it an SSD.  The point I want to make here is that Apple is clearly recognizing the importance of SSDs and/or flash in their products and there are many good reasons for this.  The Fusion Drive is an integrated (some might say hybrid, Seagate for example) solution that combines the flash with a standard HDD.  OS X presents the combination as a single drive to the user so there is no user configuration or adjustments to make.  This solution fits perfectly with Apple’s walled garden approach to products – customers have no idea of how their products do what they do and frankly, most don’t care.

What Fusion Drive Brings to The Garden

Why is Apple going hybrid?  Simple – Performance.  Using SSDs in their products enables faster boot times by storing OS and application code in the SSD.  Apple’s iMac website shows this performance graph to illustrate some sample application performance increase provide by using the flash in the Fusion Drive. Using the hybrid approach also enables maximum capacity of the 1T HDD while adding the speed of an SSD. 

Figure 1. iMac Fusion Drive Performance Examples

Source: http://www.apple.com/imac/performance/

Driving Consumer Demand for SSDs

If there is one company that can get complex, new technology into the hands of less tech savvy consumers it is Apple and it appears they are doing that in a big way with SSDs.  Even though the Apple ‘walled garden’ solution may profit Apple the most, the spillover effect into the rest of the consumer space will benefit all SSD suppliers and SSD caching software vendors as the idea becomes more mainstream.  While it may be hard to imagine an average Joe Sixpack walking into Staples and ordering up a 256 GB SSD to put in his 5 year old Dell desktop he has at home, it is easy to see little Joey Sixpack telling dad to include an SSD in the new Alienware gamer box he wants to order.  Consumers buying SSDs from OEMs is a good way to accelerate the adoption of this valuable new technology.

Read the original blog entry...

More Stories By Peter Velikin

Peter Velikin has 12 years of experience creating new markets and commercializing products in multiple high tech industries. Prior to VeloBit, he was VP Marketing at Zmags, a SaaS-based digital content platform for e-commerce and mobile devices, where he managed all aspects of marketing, product management, and business development. Prior to that, Peter was Director of Product and Market Strategy at PTC, responsible for PTC’s publishing, content management, and services solutions. Prior to PTC, Peter was at EMC Corporation, where he held roles in product management, business development, and engineering program management.

Peter has an MS in Electrical Engineering from Boston University and an MBA from Harvard Business School.

@BigDataExpo Stories
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
The information technology sphere undergoes what we like to call a paradigm shift, sea change or plain old ‘upheaval’ roughly every five years or so. Don’t ask anybody why this half decade cyclicality exists; it just has to be so. Accept that reinvention happens constantly and that major seismic shifts are tangibly felt by us human beings roughly every 1826.21 days… and we can move on.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, B...
SYS-CON Events announced today that Objectivity, Inc., the leader in real-time, complex Big Data solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Objectivity, Inc. is the Enterprise Database leader of real-time, complex Big Data solutions. Our leading edge technologies – InfiniteGraph®, The Distributed Graph Database™ and Objectivity/DB®, a distributed and scalable object ma...