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@DXWorldExpo Authors: Zakia Bouachraoui, Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez

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Introducing “Amazon AutoRip” – Customers Now Receive Free MP3 Versions of CDs Purchased From Amazon – Past, Present and Future

(NASDAQ: AMZN)—Amazon today announced the launch of Amazon AutoRip, a new service that gives customers free MP3 versions of CDs they purchase from Amazon. When customers purchase AutoRip CDs, the MP3 versions are automatically added to their Cloud Player libraries, where they are available, free of charge, for immediate playback or download – no more waiting for the CD to arrive. Additionally, customers who have purchased AutoRip CDs at any time since Amazon first opened its Music Store in 1998 will find MP3 versions of those albums in their Cloud Player libraries – also automatically and for free. More than 50,000 albums, including titles from every major record label, are available for AutoRip, and more titles are added all the time – customers can just look for the AutoRip logo.

“What would you say if you bought music CDs from a company 15 years ago, and then 15 years later that company licensed the rights from the record companies to give you the MP3 versions of those CDs… and then to top it off, did that for you automatically and for free?” said Jeff Bezos, Amazon.com Founder and CEO. “Well, starting today, it's available to all of our customers – past, present, and future – at no cost. We love these opportunities to do something unexpected for our customers.”

AutoRip features include:

  • Free digital copies: Amazon customers who purchase AutoRip CDs get free MP3 versions of the albums delivered directly to their Cloud Player libraries – automatically, immediately, and at no cost – no more hassling with ripping CDs and finding a way to get them onto your favorite devices.
  • For CD purchases dating back to 1998: MP3 versions of AutoRip CDs that customers have purchased since the launch of Amazon’s music store in 1998 will also be delivered to their Cloud Player libraries for free.
  • Enjoy everywhere: Music can be played instantly from any Kindle Fire, Android phone or tablet, iPhone, iPod touch, Samsung TVs, Roku, Sonos, and any web browser, giving customers the freedom to enjoy music from more devices than any other major cloud locker music service.
  • Free storage and backup: All AutoRip MP3s are stored for free in customers’ Cloud Player libraries and do not count against Cloud Player storage limits. Customers can buy music and know that it is safely stored in Cloud Player and accessible from any compatible device.
  • High-quality audio: AutoRip music is provided in high-quality 256 Kbps MP3 audio.

AutoRip is available for industry-wide top-sellers like “21” by Adele; new and recent releases like “¡Uno!”, “¡Dos!” and “¡Tre!” by Green Day, “Overexposed” by Maroon 5, and “The Truth About Love” by P!nk; classics like “Dark Side of the Moon” by Pink Floyd and “Thriller” by Michael Jackson; and Amazon customer favorites like “I Dreamed A Dream” by Susan Boyle, which was the most pre-ordered album of all time on Amazon.

In many cases, customers can buy an AutoRip CD, including the free digital copy, for less than they would pay for only the digital album at iTunes.

AutoRip is the latest in a series of new digital music features from Amazon launched in recent months. The Amazon MP3 Store recently expanded its catalog to offer more than 21 million songs and everyday low prices on best-selling albums, many starting at $5. In June, Amazon launched Cloud Player for iPhone and iPod touch. In July, Amazon added new scan and match technology that enables customers to import music into Amazon Cloud Player by scanning their iTunes and Windows Media Player libraries and matching songs on their computers to Amazon’s music catalog. All matched songs – even music purchased from iTunes or ripped from CDs – are upgraded to high-quality 256 Kbps audio and are made available instantly in customers’ Cloud Player libraries, making it even easier for customers to enjoy their entire music collection anywhere. More recently, Amazon made Cloud Player available on Samsung TVs, Roku and Sonos, further extending Cloud Player’s accessibility.

For more information about AutoRip visit www.amazon.com/AutoRip.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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