“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...| By RealWire News Distribution | Article Rating: |
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| January 10, 2013 05:45 AM EST | Reads: |
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Analytic queries reduced from 15 minutes to just seconds for data-intensive online dating portal
Munich/Langen, Germany - January 10th, 2013 - Responding to the continued growth in the online dating market, Germany's number 1 portal for online dating, FriendScout24, is using the record-breaking analytic database, Actian Vectorwise, to support the company's data-intensive analytics, business intelligence (BI) and reporting needs.
Active in 7 markets across Europe, the company is the market leader in Germany, Austria and Switzerland and Germany's number 1 partner portal for online dating. With over 1 million active users on FriendScout24 and over 55 million member profile views every month, FriendScout24 continues to help single people to find their dream partner and love. According to a survey of 2,000 people run by the company in 2010, 61% admitted that they were single and longed for a long-term relationship.
The essential aim of data warehousing at FriendScout24 is to get a single point of truth to support its decision-making processes. As a result, the company has implemented a BI strategy with the core elements of a centralized information repository, a self-service analytic and BI system as well as regular reports that are standardized and automated. While the company previously made use of reporting systems based on open-source software, stability and performance issues when running open-source solutions on increasing data volumes called for the company to re-evaluate its choice of analytic database platform.
One of the key challenges for FriendScout24 is managing the day-to-day online activity of its members in the most optimum way. From member acquisition to member churn, from member log-ins to profile creation, from chatroom discussions to online messages, every day the business must analyze and treat massive amounts of data not only to ensure member interaction, but also to grow the company.
Having built a modular BI and reporting architecture for the business, FriendScout24 was looking to use an analytic database that could offer better levels of performance and stability when compared to its incumbent solution. Following a comprehensive evaluation period, FriendScout24 chose to implement Vectorwise in order to support the business. Within a short timeframe, the company had migrated its OLAP cubes that are used for operational and strategic management to Actian Vectorwise.
"Actian Vectorwise met all of our conditions and requirements that we had of an analytic database platform. Moreover, sources such as the independent TPC-H benchmark reports helped us to learn about Vectorwise's superior analytic performance," explains Dr. Steffen Möller, head of business intelligence at FriendScout24. "But when we evaluated Vectorwise in a proof-of-concept, we saw for ourselves how Vectorwise excels and how easy it was to migrate to the platform; it was the perfect fit for our modular BI and analytic reporting architecture. And the seamless integration with our existing BI, ETL and OLAP applications was another decisive factor in choosing Vectorwise."
"When compared to our incumbent solution, analytic query response times with Vectorwise are shortened by up to 95%," continues Dr. Möller. "This clear performance gain is welcomed by many of our users of the company's self-service BI environment. In fact, analytic queries on a dataset of hundreds of millions of rows that took 15 minutes to run previously are now reduced to just 14 seconds with Vectorwise."
"FriendScout24 is a great example of how data-intensive online businesses need a fast and comprehensive analytic database platform in order to respond to growing user demand and activity both quickly and easily," said Fred Gallagher, general manager for Vectorwise at Actian. "With online dating and partner sites growing in size, businesses in this sector are faced with the challenge of keeping their members content and active as well as understanding where the next area of growth will come from. We are delighted that FriendScout24 has chosen to use Actian Vectorwise and joins a growing list of data-centric organizations that are benefitting from the Vectorwise platform."
About Actian: Take Action on Big Data
Actian Corporation enables organizations to transform big data into business value with data management solutions to transact, analyze, and take automated action across their business operations. Actian helps 10,000 customers worldwide take action on their big data with Action Apps, Vectorwise, the analytic database, and Ingres, an independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.
Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
About FriendScout24
FriendScout24 is Germany's number 1 partner portal. The first and only full service provider of its kind, FriendScout24 meets all relationship needs - from looking for a lifelong partner to offering members the opportunity to flirt, from dating and falling in love to having erotic encounters. FriendScout24 is one of the pioneers of online dating and since 2000 has firmly established online dating has an everyday occurrence. Today, the company has operations in 7 European countries and is part of the Scout24 group which belongs to Deutsche Telekom.
Contact:
Jamie Stevenson
Axicom
jamie.stevenson@axicom.com
t: 02083924095
m: 07769640202
Read the original blog entry...
Published January 10, 2013 Reads 1,016
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New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...
Analyzing Hadoop jobs and speeding them up is often a tedious and time consuming effort that requires experts. In his upcoming session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Michael Kopp will be showing how proven APM techniques can be used to speed up Hadoop jobs at the core, without going through tons of log files, beyond just adding more hardware and within minutes instead of hours or days.
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