Welcome!

Big Data Journal Authors: Liz McMillan, Peter Silva, Roger Strukhoff, Jackie Kahle, Pat Romanski

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Web 2.0, Big Data Journal, SDN Journal

Cloud Expo: Article

Deploying the Cloud? Make 2013 the Year to Do It Right

Leverage the benefits of cloud technology across the enterprise

It's no secret that the cloud is growing at an exponential rate. By 2016, two-thirds of the world's server workloads will exist in the cloud. But according to Cisco's 2012 Cloud Index, less than half of server workloads currently run in the cloud. Closing the gap between current capabilities and future requirements is a mission-critical priority for businesses across a range of industries. Without adequate planning and preparation, the race to the cloud can easily become a long slog through a minefield of missed opportunities, user failures and IT nightmares. As more and more workloads make their way to the cloud each year, enterprises have a vested interest in expanding network capabilities and evolving critical data center infrastructure to accommodate an ever-increasing array of cloud-based applications and data storage requirements.

Key Trends in Cloud Technology
Several trends are driving the migration of applications and data to the cloud.

  1. Agility. Cloud deployment enables businesses to improve performance and functionality quickly, launching new applications without a corresponding need for additional infrastructure. Agility is especially important in new and young companies, many of which lack the time and resources to deploy a range of diverse applications internally.
  2. Consumerization of IT. The Bring Your Own Device (BYOD) trend is enabling companies to expand the use of technology through the use of employee-owned devices. The cloud is playing an important role in helping organizations keep up with the pace of BYOD and deliver anytime, anywhere access to workers.
  3. Cost Drivers. Financial metrics are also a motivating factor in the race to the cloud. In general, Software-as-a-Service (SaaS) is cheaper, faster and easier than traditional deployment models - reducing the cost of infrastructure, physical space and IT labor.

Preparing for the Cloud
Successful preparation for future cloud workloads requires planning. By strategically adapting your network capacity, data center and other critical IT functions, you can substantially improve your organization's ability to operate in the cloud.

Today's networks must be capable of handling constant interactions characterized by rich media and heavy content, particularly as users migrate away from email toward interactions via social media and other channels. Consequently, networks and data centers must expand to support instant access to many different types of content beyond email. The first step of network expansion is a comprehensive assessment of your organization's app portfolio. In most cases, executive decision-makers are unaware of the scope of applications that are running in the organization. Once all of the applications that are currently running in your organization have been identified, they need to be ranked and categorized according to future requirements. While some applications may need to remain in-house, others can be migrated to a public cloud or secure public cloud environment. From there, the organization can begin to evaluate how to expand the network to manage future workloads.

As virtualization becomes more prevalent in data centers and companies adopt a cloud-based strategy, network architects need to rethink and redesign their current infrastructure to adapt to the new traffic patterns. What once used to be primarily "North-South" network traffic flow is now becoming "East-West." Environments are becoming highly dynamic; workloads are moving to different physical locations on the network as virtual servers are migrated and clients move about the building. The architectures and networking techniques of yesterday are not necessarily well suited to the architectures and applications of today and tomorrow. A thorough understanding of networking and the infrastructure that is its foundation as well its relationship to applications is necessary when architecting a data center network that is capable of not just supporting but adapting to future challenges that arise as a result of virtualization and cloud computing. The solution must address all aspects of application delivery - security, availability, performance, and visibility - while exhibiting the qualities and characteristics that define cloud architectures including affordability and elastic scalability. The data must be protected against attacks, intrusions, breaches, and leaks and categorized based on its importance and network resource needs with Quality-of-Service (QoS) capabilities.

Storage and Backup is another key to preparing for cloud migration. Security is a top-of-mind issue in the cloud. Although cloud deployments offer real benefits, your organization needs to know that sensitive data will remain secure. The process for preparing for cloud-based data storage and backup mirrors the process for evaluating network expansion requirements. Starting with an assessment of current data sources and storage routines, the organization needs to evaluate what types of data can eventually either integrate with or be completely migrated to the cloud. Equipped with this information, the organization can begin to identify the technology gaps that need to be addressed to meet future cloud storage and backup requirements.

Purpose-built appliances provide fast backup and restore, and deliver local-like performance while using the cloud for secure off-site storage, avoiding the need to provision and manage a secondary site for Disaster Recovery (DR) or long-term storage. This can dramatically reduce capital spending, streamline IT infrastructure, and enable payback periods that are measured in months, not years. Appliances can be combined with existing data protection applications and private or public clouds, creating a low cost, highly scalable storage tier for old or infrequently accessed data. Appliances also allow organizations of all sizes to modernize their data protection architecture, eliminate tape, improve scalability, and improve Disaster Recovery readiness. Cloud storage allow organizations to leverage a pay-for-use pricing model and anywhere availability.

Increased virtualization will alleviate some of the cloud migration challenges upfront. Cloud technology enables organizations to move servers to the cloud and back in an integrated and strategic manner. In fact, the use of virtualization can also play an important role in preparing the organization's culture and stakeholders for future cloud deployments. By increasing the use of virtualization now, you can encourage greater acceptance of the cloud across your enterprise. In essence, virtualization can serve as a bridge to the cloud.

It is the key technology that enables the cloud, and without it there is no cloud. The ability to separate the OS and application from the hardware allows it to be the foundation required for on-demand cloud services. The encapsulation offered in virtualization and the mobility that enables a live virtual machine to be moved with no downtime for the application is what the cloud is built on. If you look at virtualization / cloud computing as a whole, it really is not about a product, but a journey. Companies initially enter the world of virtualization because they just can't keep up with the increased scale, complexity, and management requirements while maintaining their current traditional infrastructure. This leads them to the first step in the virtualization journey, which is to consolidate their resources/infrastructure to get better utilization of their servers and to reduce their energy cost. Higher levels of abstraction allow companies to take advantage of the intelligence built into the virtualization software. Intelligent software that allows High Availability (HA) and Replication, load balancing, pooled resources, self-automation/orchestration, service definitions or service profiles, templates, policies, self-service portal, service catalog(s), security and identity management, system monitoring/system management, capacity planning, billing and chargeback, and licensing.

It's important to understand that the ability to handle future cloud-based workloads will present different challenges and concerns for the stakeholders in your organization; users are motivated by ease-of-use and increased access to applications and data, CIOs are focused on control, ownership and data and application security and CFOs are primarily concerned about the cost savings, rate of return and opex versus capex, etc. By thoughtfully and strategically preparing for future cloud opportunities, your organization can address these concerns and fully leverage the benefits of cloud technology across the enterprise.

More Stories By Pete Schmitt

Pete Schmitt is Vice President of Engineering at Customer Storage Inc. Since 2002, cStor has helped companies strategize, create, and implement best in class data center solutions that address business needs. cStor’s proven capabilities with key data center technologies provides clients with a fresh perspective, the ability to collaborate with recognized data center experts, and the confidence that goals will be met.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
It’s time to face reality: "Americans are from Mars, Europeans are from Venus," and in today’s increasingly connected world, understanding “inter-planetary” alignments and deviations is mission-critical for cloud. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will discuss cultural expectations of privacy based on new research across these elements.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at Internet of @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, will discuss the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data and analysis are providing the pull to meet customer expectations of a widely connected, multi-dimensional universe of people, things, and information.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...