Welcome!

Big Data Journal Authors: Carmen Gonzalez, Elizabeth White, Yeshim Deniz, Pat Romanski, Roger Strukhoff

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Web 2.0, Big Data Journal, SDN Journal

Cloud Expo: Article

Deploying the Cloud? Make 2013 the Year to Do It Right

Leverage the benefits of cloud technology across the enterprise

It's no secret that the cloud is growing at an exponential rate. By 2016, two-thirds of the world's server workloads will exist in the cloud. But according to Cisco's 2012 Cloud Index, less than half of server workloads currently run in the cloud. Closing the gap between current capabilities and future requirements is a mission-critical priority for businesses across a range of industries. Without adequate planning and preparation, the race to the cloud can easily become a long slog through a minefield of missed opportunities, user failures and IT nightmares. As more and more workloads make their way to the cloud each year, enterprises have a vested interest in expanding network capabilities and evolving critical data center infrastructure to accommodate an ever-increasing array of cloud-based applications and data storage requirements.

Key Trends in Cloud Technology
Several trends are driving the migration of applications and data to the cloud.

  1. Agility. Cloud deployment enables businesses to improve performance and functionality quickly, launching new applications without a corresponding need for additional infrastructure. Agility is especially important in new and young companies, many of which lack the time and resources to deploy a range of diverse applications internally.
  2. Consumerization of IT. The Bring Your Own Device (BYOD) trend is enabling companies to expand the use of technology through the use of employee-owned devices. The cloud is playing an important role in helping organizations keep up with the pace of BYOD and deliver anytime, anywhere access to workers.
  3. Cost Drivers. Financial metrics are also a motivating factor in the race to the cloud. In general, Software-as-a-Service (SaaS) is cheaper, faster and easier than traditional deployment models - reducing the cost of infrastructure, physical space and IT labor.

Preparing for the Cloud
Successful preparation for future cloud workloads requires planning. By strategically adapting your network capacity, data center and other critical IT functions, you can substantially improve your organization's ability to operate in the cloud.

Today's networks must be capable of handling constant interactions characterized by rich media and heavy content, particularly as users migrate away from email toward interactions via social media and other channels. Consequently, networks and data centers must expand to support instant access to many different types of content beyond email. The first step of network expansion is a comprehensive assessment of your organization's app portfolio. In most cases, executive decision-makers are unaware of the scope of applications that are running in the organization. Once all of the applications that are currently running in your organization have been identified, they need to be ranked and categorized according to future requirements. While some applications may need to remain in-house, others can be migrated to a public cloud or secure public cloud environment. From there, the organization can begin to evaluate how to expand the network to manage future workloads.

As virtualization becomes more prevalent in data centers and companies adopt a cloud-based strategy, network architects need to rethink and redesign their current infrastructure to adapt to the new traffic patterns. What once used to be primarily "North-South" network traffic flow is now becoming "East-West." Environments are becoming highly dynamic; workloads are moving to different physical locations on the network as virtual servers are migrated and clients move about the building. The architectures and networking techniques of yesterday are not necessarily well suited to the architectures and applications of today and tomorrow. A thorough understanding of networking and the infrastructure that is its foundation as well its relationship to applications is necessary when architecting a data center network that is capable of not just supporting but adapting to future challenges that arise as a result of virtualization and cloud computing. The solution must address all aspects of application delivery - security, availability, performance, and visibility - while exhibiting the qualities and characteristics that define cloud architectures including affordability and elastic scalability. The data must be protected against attacks, intrusions, breaches, and leaks and categorized based on its importance and network resource needs with Quality-of-Service (QoS) capabilities.

Storage and Backup is another key to preparing for cloud migration. Security is a top-of-mind issue in the cloud. Although cloud deployments offer real benefits, your organization needs to know that sensitive data will remain secure. The process for preparing for cloud-based data storage and backup mirrors the process for evaluating network expansion requirements. Starting with an assessment of current data sources and storage routines, the organization needs to evaluate what types of data can eventually either integrate with or be completely migrated to the cloud. Equipped with this information, the organization can begin to identify the technology gaps that need to be addressed to meet future cloud storage and backup requirements.

Purpose-built appliances provide fast backup and restore, and deliver local-like performance while using the cloud for secure off-site storage, avoiding the need to provision and manage a secondary site for Disaster Recovery (DR) or long-term storage. This can dramatically reduce capital spending, streamline IT infrastructure, and enable payback periods that are measured in months, not years. Appliances can be combined with existing data protection applications and private or public clouds, creating a low cost, highly scalable storage tier for old or infrequently accessed data. Appliances also allow organizations of all sizes to modernize their data protection architecture, eliminate tape, improve scalability, and improve Disaster Recovery readiness. Cloud storage allow organizations to leverage a pay-for-use pricing model and anywhere availability.

Increased virtualization will alleviate some of the cloud migration challenges upfront. Cloud technology enables organizations to move servers to the cloud and back in an integrated and strategic manner. In fact, the use of virtualization can also play an important role in preparing the organization's culture and stakeholders for future cloud deployments. By increasing the use of virtualization now, you can encourage greater acceptance of the cloud across your enterprise. In essence, virtualization can serve as a bridge to the cloud.

It is the key technology that enables the cloud, and without it there is no cloud. The ability to separate the OS and application from the hardware allows it to be the foundation required for on-demand cloud services. The encapsulation offered in virtualization and the mobility that enables a live virtual machine to be moved with no downtime for the application is what the cloud is built on. If you look at virtualization / cloud computing as a whole, it really is not about a product, but a journey. Companies initially enter the world of virtualization because they just can't keep up with the increased scale, complexity, and management requirements while maintaining their current traditional infrastructure. This leads them to the first step in the virtualization journey, which is to consolidate their resources/infrastructure to get better utilization of their servers and to reduce their energy cost. Higher levels of abstraction allow companies to take advantage of the intelligence built into the virtualization software. Intelligent software that allows High Availability (HA) and Replication, load balancing, pooled resources, self-automation/orchestration, service definitions or service profiles, templates, policies, self-service portal, service catalog(s), security and identity management, system monitoring/system management, capacity planning, billing and chargeback, and licensing.

It's important to understand that the ability to handle future cloud-based workloads will present different challenges and concerns for the stakeholders in your organization; users are motivated by ease-of-use and increased access to applications and data, CIOs are focused on control, ownership and data and application security and CFOs are primarily concerned about the cost savings, rate of return and opex versus capex, etc. By thoughtfully and strategically preparing for future cloud opportunities, your organization can address these concerns and fully leverage the benefits of cloud technology across the enterprise.

More Stories By Pete Schmitt

Pete Schmitt is Vice President of Engineering at Customer Storage Inc. Since 2002, cStor has helped companies strategize, create, and implement best in class data center solutions that address business needs. cStor’s proven capabilities with key data center technologies provides clients with a fresh perspective, the ability to collaborate with recognized data center experts, and the confidence that goals will be met.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@BigDataExpo Stories
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
The information technology sphere undergoes what we like to call a paradigm shift, sea change or plain old ‘upheaval’ roughly every five years or so. Don’t ask anybody why this half decade cyclicality exists; it just has to be so. Accept that reinvention happens constantly and that major seismic shifts are tangibly felt by us human beings roughly every 1826.21 days… and we can move on.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, B...
SYS-CON Events announced today that Objectivity, Inc., the leader in real-time, complex Big Data solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Objectivity, Inc. is the Enterprise Database leader of real-time, complex Big Data solutions. Our leading edge technologies – InfiniteGraph®, The Distributed Graph Database™ and Objectivity/DB®, a distributed and scalable object ma...