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Big Data Journal Authors: Pat Romanski, Liz McMillan, Elizabeth White, Roger Strukhoff, Bob Gourley

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InMobi annonce sa certification TRUSTe Privacy Seal

SINGAPOUR, 9 janvier 2013 — InMobi, leader en matière de plateformes de conception mobile first et premier réseau publicitaire mobile mondial, a annoncé aujourd'hui avoir obtenu la certification de confidentialité de TRUSTe, principal fournisseur de solutions de gestion de la confidentialité des données.

Au terme d'un audit en vue de déterminer la conformité de la politique de confidentialité de la société avec les exigences de son programme, TRUSTe a décerné à InMobi son label de confidentialité. Le programme de certification TRUSTe a contrôlé les modalités de collecte et d'utilisation des données personnelles via la technologie mondiale InMobi sur les applications et sites Web mobiles tiers.

Les exigences du programme TRUSTe portent notamment sur : la transparence, la responsabilité et le choix à l'égard de la collecte et de l'utilisation des informations personnelles.

Chris Davies, conseiller juridique EMEA et responsable en charge du respect de la vie privée chez InMobi commente : « Cette certification constitue l'une des nombreuses mesures que nous avons mises en place pour asseoir la position prédominante d'InMobi dans le domaine de l'espace publicitaire mobile, en attestant de notre engagement dans l'application d'une politique de confidentialité de haut niveau, dans le monde entier. »

À propos d'InMobi
InMobi est une société de technologies mobiles innovantes, permettant aux grandes marques mondiales, ainsi qu'aux développeurs et éditeurs d'entrer en contact avec des consommateurs dans le monde entier. InMobil développe des plateformes de conception mobile first exploitant les avancées en matière de big data, de comportements utilisateur et d'architectures cloud pour simplifier la démarche publicitaire. De nombreuses agences et publicitaires s'appuient sur les plateformes InMobi pour créer des publicités au format publicitaire rich media HTML5 et toucher 578 millions de consommateurs dans 165 pays. Développeurs et éditeurs hauts de gamme utilisent les plateformes InMobi pour acquérir et monétiser leurs applications mobiles et leurs sites Web mobiles dans le monde entier. Avec des bureaux sur plusieurs continents, InMobi délivre des solutions publicitaires à portée mondiale avec des services à l'échelle locale et une assistance dans le monde entier. InMobi est financée par des investisseurs de renom tels que : SoftBank, Kleiner Perkins Caufield & Byers et Sherpalo Ventures.

Pour plus d'informations, rendez-vous sur le site www.inmobi.com/research, suivez nous sur Twitter @InMobi ou consultez notre blog sur www.inmobi.com/inmobiblog/.

À propos de TRUSTe
TRUSTe est le premier fournisseur mondial de solutions de gestion de la vie privée et offre une large gamme de solutions permettant aux entreprises de traiter efficacement et avec la plus grande sécurité les données clientèle, afin d'optimiser leurs activités en ligne - y compris publicité, services cloud, applications et sites Web mobiles. Plus de 5 000 sites Web, y compris ceux de grandes sociétés telles qu'Apple, Disney, eBay, Forbes, HP et Microsoft font confiance à TRUSTe pour assurer leur conformité avec les exigences internationales relatives à la vie privée, complexes et évolutives. Fondée sur le cadre de référence « Truth in Privacy » (la vérité sur la protection de la vie privée), la mission de TRUSTe s'ancre dans une politique de transparence, de choix et de responsabilité à l'égard de la collecte et de l'utilisation des informations personnelles. Des millions de consommateurs reconnaissent et font confiance au label de confidentialité TRUSTe, garant d'une politique responsable de protection de la vie privée. Pour plus d'informations sur TRUSTe et son offre, consulter le site http://www.truste.com.

Pour de plus amples informations, contactez
Mital Goel
Directeur RP, EMEA chez InMobi
T : +44 (0) 207 492 7000
E : [email protected]

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