Welcome!

Big Data Journal Authors: Elizabeth White, Roger Strukhoff, Yeshim Deniz, Liz McMillan, Pat Romanski

Blog Feed Post

InMobi announces it has been awarded the TRUSTe Privacy seal

SINGAPORE, 7th January 2013 - InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, today announced its privacy certification by TRUSTe, the leading data privacy management solutions provider.

TRUSTe has awarded InMobi its Privacy Seal after reviewing the InMobi privacy practices for compliance. The TRUSTe certification program reviewed the collection and use of data via InMobi's global technology on third party mobile web and apps.

The TRUSTe program requirements included: transparency, accountability, choice regarding the collection and use of personal information.

Chris Davies, General Counsel EMEA and Head of Privacy at InMobi comments: "This certification is one of many steps that we have taken to establish InMobi's leadership position in the mobile advertising space through demonstrating our commitment to excellent privacy practices throughout the world."

About InMobi
InMobi is an innovative mobile technology company that enables the world's leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

For further information, please contact
Mital Goel
PR Manager, EMEA at InMobi
T: +44 (0) 207 492 7000
E: [email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories from Big Data Journal
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Where historically app development would require developers to manage device functionality, application environment and application logic, today new platforms are emerging that are IoT focused and arm developers with cloud based connectivity and communications, development, monitoring, management and analytics tools. In her session at Internet of @ThingsExpo, Seema Jethani, Director of Product Management at Basho Technologies, will explore how to rapidly prototype using IoT cloud platforms and c...
BlueData aims to “democratize Big Data” with its launch of EPIC Enterprise, which it calls “the industry’s first Big Data software to enable enterprises to create a self-service cloud experience on premise.” This self-service private cloud allows enterprises to create 100-node Hadoop and Spark clusters in less than 10 minutes. The company is also offering a Community Edition via free download. We had a few questions for BlueData CEO Kumar Sreekanti about all this, and here's what he had to s...
Cisco on Wedesday announced its intent to acquire privately held Metacloud. Based in Pasadena, Calif., Metacloud deploys and operates private clouds for global organizations with a unique OpenStack-as-a-Service model that delivers and remotely operates production-ready private clouds in a customer's data center. Metacloud's OpenStack-based cloud platform will accelerate Cisco's strategy to build the world's largest global Intercloud, a network of clouds, together with key partners to address cu...
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? Ion Stoica is co-founder and CEO of Databricks, a company working to revolutionize Big Data analysis through the Apache Spark platform. He also serves as a professor of computer science at the University of California, Berkeley. Ion previously co-founded Conviva to commercial...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again.
Labor market analytics firm Wanted Analytics recently assessed the market for technology professionals and found that demand for people with proficient levels of Hadoop expertise had skyrocketed by around 33% since last year – it is true, Hadoop is hard technology to master and the labor market is not exactly flooded with an over-abundance of skilled practitioners. Hadoop has been called a foundational technology, rather than ‘just’ a database by some commentators – this almost pushes it towards...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the “Internet of Things” (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, will discuss the real...
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is n...
When one expects instantaneous response from video generated on the internet, lots of invisible problems have to be overcome. In his session at 6th Big Data Expo®, Tom Paquin, EVP and Chief Technology Officer at OnLive, to discuss how to overcome these problems. A Silicon Valley veteran, Tom Paquin provides vision, expertise and leadership to the technology research and development effort at OnLive as EVP and Chief Technology Officer. With more than 20 years of management experience at lead...