|By Bob Gourley||
|January 5, 2013 09:40 AM EST||
By Doug Laney
In the late 1990s, while a META Group analyst (Note: META is now part of Gartner), it was becoming evident that our clients increasingly were encumbered by their data assets. While many pundits were talking about, many clients were lamenting, and many vendors were seizing the opportunity of these fast-growing data stores, I also realized that something else was going on. Sea changes in the speed at which data was flowing mainly due to electronic commerce, along with the increasing breadth of data sources, structures and formats due to the post Y2K-ERP application boom were as or more challenging to data management teams than was the increasing quantity of data.
In an attempt to help our clients get a handle on how to recognize, and more importantly, deal with these challenges I began first speaking at industry conferences on this 3-dimensional data challenge of increasing data volume, velocity and variety. Then in late 2000 I drafted a research note published in February 2001 entitled 3-D Data Management: Controlling Data Volume, Velocity and Variety.
Fast forward to today: The “3V’s” framework for understanding and dealing with Big Data has now become ubiquitous. In fact, other research firms, major vendors and consulting firms have even posited the 3Vs (or an unmistakable variant) as their own concept. Since the original piece is no longer available in Gartner archives but is in increasing demand, I wanted to make it available here for anyone to reference and cite:
Original Research Note PDF: 3-D Data Management: Controlling Data Volume, Velocity and Variety
Date: 6 February 2001 Author: Doug Laney
3-D Data Management: Controlling Data Volume, Velocity and Variety. Current business conditions and mediums are pushing traditional data management principles to their limits, giving rise to novel and more formalized approaches.
META Trend: During 2001/02, leading enterprises will increasingly use a centralized data warehouse to define a common business vocabulary that improves internal and external collaboration. Through 2003/04, data quality and integration woes will be tempered by data profiling technologies (for generating metadata, consolidated schemas, and integration logic) and information logistics agents. By 2005/06, data, document, and knowledge management will coalesce, driven by schema-agnostic indexing strategies and portal maturity.
The effect of the e-commerce surge, a rise in merger & acquisition activity, increased collaboration, and the drive for harnessing information as a competitive catalyst is driving enterprises to higher levels of consciousness about how data is managed at its most basic level. In 2001-02, historical, integrated databases (e.g. data warehouses, operational data stores, data marts), will be leveraged not only for intended analytical purposes, but increasingly for intra-enterprise consistency and coordination. By 2003-04, these structures (including their associated metadata) will be on par with application portfolios, organization charts and procedure manuals for defining a business to its employees and affiliates.
Data records, data structures, and definitions commonly accepted throughout an enterprise reduce fiefdoms pulling against each other due to differences in the way each perceives where the enterprise has been, is presently, and is headed. Readily accessible current and historical records of transactions, affiliates (partners, employees, customers, suppliers), business processes (or rules), along with definitional and navigational metadata (see ADS Delta 896, 21st Century Metadata: Mapping the Enterprise Genome, 7 Aug 2000) enable employees to paddle in the same direction. Conversely, application-specific data stores (e.g. accounts receivable versus order status), geographic-specific data stores (e.g. North American sales vs. International sales), offer conflicting, or insular views of the enterprise, that while important for feeding transactional systems, provide no “single version of the truth,” giving rise to inconsistency in the way enterprise factions function.
While enterprises struggle to consolidate systems and collapse redundant databases to enable greater operational, analytical, and collaborative consistencies, changing economic conditions have made this job more difficult. E-commerce, in particular, has exploded data management challenges along three dimensions: volumes, velocity and variety. In 2001/02, IT organizations must compile a variety of approaches to have at their disposal for dealing with each.
E-commerce channels increase the depth and breadth of data available about a transaction (or any point of interaction). The lower cost of e-channels enables and enterprise to offer its goods or services to more individuals or trading partners, and up to 10x the quantity of data about an individual transaction may be collected—thereby increasing the overall volume of data to be managed. Furthermore, as enterprises come to see information as a tangible asset, they become reluctant to discard it.
Typically, increases in data volume are handled by purchasing additional online storage. However as data volume increases, the relative value of each data point decreases proportionately—resulting in a poor financial justification for merely incrementing online storage. Viable alternates and supplements to hanging new disk include:
- Implementing tiered storage systems (see SIS Delta 860, 19 Apr 2000) that cost effectively balance levels of data utility with data availability using a variety of media.
- Limiting data collected to that which will be leveraged by current or imminent business processes
- Limiting certain analytic structures to a percentage of statistically valid sample data.
- Profiling data sources to identify and subsequently eliminate redundancies
- Monitoring data usage to determine “cold spots” of unused data that can be eliminated or offloaded to tape (e.g. Ambeo, BEZ Systems, Teleran)
- Outsourcing data management altogether (e.g. EDS, IBM)
E-commerce has also increased point-of-interaction (POI) speed, and consequently the pace data used to support interactions and generated by interactions. As POI performance is increasingly perceived as a competitive differentiator (e.g. Web site response, inventory availability analysis, transaction execution, order tracking update, product/service delivery, etc.) so too is an organization’s ability to manage data velocity. Recognizing that data velocity management is much more than a physical bandwidth and protocol issue, enterprises are implementing architectural solutions such as:
- Operational data stores (ODSs) that periodically extract, integrate and re-organize production data for operational inquiry or tactical analysis
- Caches that provide instant access to transaction data while buffering back-end systems from additional load and performance degradation. (Unlike ODSs, caches are updated according to adaptive business rules and have schemas that mimic the back-end source.)
- Point-to-point (P2P) data routing between databases and applications (e.g. D2K, DataMirror) that circumvents high-latency hub-and-spoke models that are more appropriate for strategic analysis
- Designing architectures that balance data latency with application data requirements and decision cycles, without assuming the entire information supply chain must be near real-time.
Through 2003/04, no greater barrier to effective data management will exist than the variety of incompatible data formats, non-aligned data structures, and inconsistent data semantics. By this time, interchange and translation mechanisms will be built into most DBMSs. But until then, application portfolio sprawl (particularly when based on a “strategy” of autonomous software implementations due to e-commerce solution immaturity), increased partnerships, and M&A activity intensifies data variety challenges. Attempts to resolve data variety issues must be approached as an ongoing endeavor encompassing the following techniques:
- Data profiling (e.g. Data Mentors, Metagenix) to discover hidden relationships and resolve inconsistencies across multiple data sources (see ADS898)
- XML-based data format “universal translators” that import data into standard XML documents for export into another data format (e.g. infoShark, XML Solutions)
- Enterprise application integration (EAI) predefined adapters (e.g. NEON, Tibco, Mercator) for acquiring and delivering data between known applications via message queues, or EAI development kits for building custom adapters.
- Data access middleware (e.g. Information Builders’ EDA/SQL, SAS Access, OLE DB, ODBC) for direct connectivity between applications and databases
- Distributed query management (DQM) software (e.g. Enth, InfoRay, Metagon) that adds a data routing and integration intelligence layer above “dumb” data access middleware
- Metadata management solutions (i.e. repositories and schema standards) to capture and make available definitional metadata that can help provide contextual consistency to enterprise data
- Advanced indexing techniques for relating (if not physically integrating) data of various incompatible types (e.g. multimedia, documents, structured data, business rules).
As with any sufficiently fashionable technology, users should expect the data management market place ebb-and-flow to yield solutions that consolidate multiple techniques and solutions that are increasingly application/environment specific. (See Figure 1 – Data Management Solutions) In selecting a technique or technology, enterprises should first perform an information audit assessing the status of their information supply chain to identify and prioritize particular data management issues.
Business Impact: Attention to data management, particularly in a climate of e-commerce and greater need for collaboration, can enable enterprises to achieve greater returns on their information assets.
Bottom Line: In 2001/02, IT organizations must look beyond traditional direct brute force physical approaches to data management. Through 2003/04, practices for resolving e-commerce accelerated data volume, velocity and variety issues will become more formalized and diverse. Increasingly, these techniques involve trade-offs and architectural solutions that involve and impact application portfolios and business strategy decisions.
Over the past decade, Gartner analysts including Regina Casonato, Anne Lapkin, Mark A. Beyer, Yvonne Genovese and Ted Friedman have continued to expand our research on this topic, identifying and refining other “big data” concepts. In September 2011 they published the tremendous research note Information Management in the 21st Century. And in 2012, Mark Beyer and I developed and published Gartner’s updated definition of Big Data to reflect its value proposition and requirements for “new innovative forms of processing.” (See The Importance of ‘Big Data’: A Definition)
Doug Laney is a research vice president for Gartner Research, where he covers business analytics solutions and projects, information management, and data-governance-related issues. He is considered a pioneer in the field of data warehousing and created the first commercial project methodology for business intelligence/data warehouse projects. Mr. Laney is also originated the discipline of information economics (infonomics).
Follow Doug on Twitter: @Doug_Laney
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 5, 2015 01:30 AM EDT Reads: 983
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
Sep. 5, 2015 01:00 AM EDT Reads: 246
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 5, 2015 01:00 AM EDT Reads: 402
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 4, 2015 07:00 PM EDT Reads: 1,666
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Sep. 4, 2015 06:45 PM EDT Reads: 456
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 4, 2015 05:30 PM EDT Reads: 508
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Sep. 4, 2015 04:00 PM EDT
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the ...
Sep. 4, 2015 04:00 PM EDT
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 4, 2015 03:00 PM EDT Reads: 230
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 4, 2015 12:30 PM EDT Reads: 123
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Sep. 4, 2015 12:00 PM EDT Reads: 114
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 4, 2015 12:00 PM EDT Reads: 504
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Sep. 4, 2015 12:00 PM EDT Reads: 298
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Sep. 4, 2015 11:45 AM EDT Reads: 404
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Sep. 4, 2015 11:45 AM EDT Reads: 587
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 4, 2015 11:00 AM EDT Reads: 1,620
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 4, 2015 11:00 AM EDT Reads: 196
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Sep. 4, 2015 11:00 AM EDT Reads: 435
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 4, 2015 10:45 AM EDT Reads: 668
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Sep. 4, 2015 10:15 AM EDT Reads: 134