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@BigDataExpo Authors: David Dodd, Bill Szybillo, Pat Romanski, Elizabeth White, Liz McMillan

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Samsung NX300 Combines Speed, Performance and Connectivity for Perfect Shooting in Every Moment

Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, today announced the launch of the NX300, the new flagship model in its successful NX series. The NX300 once again raises the bar for compact system cameras (CSC), delivering an outstanding combination of features, functionality and style for perfect shooting in every moment. Samsung also announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality.

Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: “Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style. The NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is truly built around the user, with upgraded SMART Camera functions making shooting and sharing both easy and seamless. We are also very proud to introduce the first one-lens 3D system alongside the NX300, opening up a whole new world of 3D photography and video recording for consumers everywhere.”

Perfect shooting

Central to the NX300’s outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images boast sharp, life-like colors and are crisp and clear in all light conditions. The wide ISO range (ISO100-25600) further improves performance, letting users capture beautifully balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous shooting mode ensure you never miss a moment.

The Samsung’s unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed, and image quality. The DRIMe IV engine enables better color reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when combined with Samsung’s new 45mm 2D/3D lens).

The NX300’s 84mm (3.31”) AMOLED screen makes capturing and reviewing your images a pleasure, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier than ever to take high and low angle shots, letting you capture your world from any angle you choose.

Easy usability and stylish retro design

The compact NX300 makes it simple for anyone to achieve pro-like and impressive pictures easily with minimal technical knowledge or time spent adjusting parameters. Using the camera’s Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation. The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series’ unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or white with a contrast silver band, conveying elegance and authenticity.

Instant sharing through enhanced Wi-Fi connectivity

The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share their cherished photos instantly and securely between their camera and smartphone (or tablet). To connect a smartphone to the camera, users simply need to download the Samsung SMART CAMERA App., which is available for both Android and iOS based application markets, onto their smartphone or tablet and follow the easy steps to create a secure connection with the camera. The NX300 will be able to detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare; which automatically sends every high-quality photos to your smart phone for safe keeping, and Mobile Link; which allows users to select and transfer images or album from the camera directly to your smartphone at their leisure. The SMART CAMERA App. also features a Remote Viewfinder function for the NX300, allowing for even more inventive and exciting photography.

The NX300’s enhanced Wi-Fi connectivity also lets users share images with friends and family directly from the camera via social networking sites using the cameras one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud through AllShare Play ensuring they are always safe and easily accessible.

Samsung 45mm 2D/3D lens

The Samsung 45mm 2D/3D lens(sold separately) opens up an exciting world of 3D imaging possibilities and is the world’s first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.

Please visit our booth to experience this future technology firsthand. Samsung's product line will be displayed January 8-11 at booth #12004 in the Central Hall of the Las Vegas Convention Center.

Full details, video content and product images are available at the Samsung microsite at: or mobile site at: as well.

The Samsung press conference and Samsung Tomorrow TV CES 2013 Specials will be streamed live on the Samsung Tomorrow blog at: and Samsung's microsite site also.

After the live presentations, videos will be available at

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit

Note to Editors

NX300 Product Specifications

Image Sensor     20.3 effective megapixel APS-C CMOS
Display     84.0mm (3.31”) AMOLED with a Tilt Touch Panel

WVGA (800x400) 768k dots

ISO     Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600

JPEG (3:2):20.0M (5472x3648), 10.1M (3888x2592), 5.9M (2976x1984), 2.0M (1728x1152), 5.0M (2736x1824): Burst mode only
JPEG (16:9):16.9M (5472x3080), 7.8M (3712x2088), 4.9M (2944x1656), 2.1M (1920x1080)
JPEG (1:1):13.3M (3648x3648), 7.0M (2640x2640), 4.0M (2000x2000), 1.1M (1024x1024)
RAW : 20.0M (5472x3648)
* 3D Image Size : JPEG (16:9) 4.1M (2688x1512), (16:9) 2.1M (1920x1080)


MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)
1920x1080, 1920x810, 1280x720 , 640x480, 320x240 for Sharing

Video Output     HDMI 1.4a


    SMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face
    3D still image & video capturing
Wi-Fi Connectivity     IEEE 802.11b/g/n support Dual Channel (SMART Camera 2.0)

. AutoShare

. Cloud

. Email

. Auto Backup

. Remote Viewfinder

. MobileLink

. Wi-Fi Direct (playback)

. AllSharePlay

. Social Sharing

Bundle PC software     iLauncher, Adobe Lightroom
Storage     SD, SDHC, SDXC, UHS-1
Battery     BP1130 (1130mAh)
Dimension (WxHxD)     122 x 63.7 x 40.7mm (excluding the projection part)
Weight     280 g (without battery)

45mm 2D/3D lens Specifications

Focal Length     45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups     7 elements in 6 groups
Angle of View     34.7°
Aperture     As of 2D : F1.8* (Min. F22), (Number of Blades : 9 , Circular Aperture Diaphragm)
OIS     NO

Minimum Focus Distance


Maximum Magnification

    Approx. 0.12X
i Scene     Night, Portrait, Beauty shot, Children, Backlight, Sports
Lens Hood     Yes
Filter Size     43mm
Mount Type     NX Mount
Dimension (DxL)     44.4 x 61.5mm
Weight     115g

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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