Click here to close now.

Welcome!

Big Data Journal Authors: Elizabeth White, Pat Romanski, Roger Strukhoff, Liz McMillan, Jason Bloomberg

Related Topics: Big Data Journal, Microservices Journal, Virtualization, Cloud Expo, Apache, SDN Journal

Big Data Journal: Blog Feed Post

Big Data Predictions for 2013

Which Big Data market segments will grow the fastest in 2013?

My prediction for 2013 is that competitive advantage will translate into enterprises using sophisticated Big Data analytics to create a new breed of applications - Intelligent Applications.

"It's more than just insights from MapReduce", a CIO from a fortune 100 told me, "It's about using data to make our customer touch points more engaging, more interactive, more intelligent."

So when you hear about "Big Data solutions," you need to translate that into a new category of "Intelligent Applications." At the end of the day, it's not about people pouring through petabytes of data. It's actually about how one turns the data into revenue (or profits).

This means that you MUST:

  1. Start with the business problem first (preferably one with revenue upside versus cost savings)
  2. Determine which data elements you can leverage AFTER #1
  3. Define an analytical three-tier architecture (as shown above)

Which Big Data market segments will grow the fastest in 2013?
Morgan Stanley named the top ten as follows:

  1. Healthcare
  2. Entertainment
  3. Com/Media
  4. Manufacturing
  5. Financial
  6. Business Services
  7. Transportation
  8. Web Tech
  9. Distribution
  10. Engineering

Many have predicted which Industry is the most attractive (see McKinsey's Quarterly for another). I personally like Ad-Tech and Financial Services for verticals....followed by Information Management , Health (if you can partner to speed up sales cycles), and Communications.

But what about market segments by technology?

I predict, as shown above, that Data Analytics as a Service (or also referred to as Big Data as a Service (BDaaS)) will have the highest growth (obviously building from a small base in revenue given its level of maturity). Business Intelligence as a Service is the next high-growth segment, given the need for easier ways to present and visualize data, followed by Logging as a Service.

But don't take my word for this....my data comes from prominent research organizations. I'm just compiling and presenting their data in a slightly new way.

What challenges will end-user organizations struggle with the most in 2013?
End-users will continue to struggle with making sense out of the many technologies available. Is it EMC Greenplum connected to EMC Hadoop? Is it Cloudera Impala + Hadoop? Is it AsterData + Hortonworks? Is it MapR Hbase + HDFS? I think one thing is definite....you have lots of options.

The biggest problem will be whether they are actually satisfying the needs of the business problem. Here are my leading predictions for end-user organizations:

  1. End users just want to solve problems, but will continue to fight IT over who owns the platform powering their much-needed data-driven applications
  2. Ultimately, end-users will be forced to chase "shinny objects" because IT groups will persuade them to wait for the "technology bake-offs" around the Big Data platform soon to be launched (24 months from now)
  3. In the end, many organizations will fail at creating value from Big Data due to a lack of focus on business problems, time-to-market, and in some cases the wrong technology choice

What are some of the key technologies that will dominate the Big Data market in 2013?

So many equate Big Data with Hadoop. But as you begin to see with announcements like Impala from Cloudera, it's more than just Hadoop. It's about servicing all the application response time requirements. It's about volume, velocity, and variety but also time-to-value with your data analytics.

My prediction for 2013 is that you will need the following technology components:

  • Real-time stream processing
  • Ad-hoc analytics (see NoSQL and NewSQL data stores)
  • Batch Analytics

Not one, but all three!

What steps can customers take to maximize competitive advantage with Big Data in 2013?
Competitive advantage is ALL about time-to-market. I have no doubt that every Global 2000 company will launch their Big Data initiatives in 2013. The question is when they will turn those initiatives into additional revenue...how long will it take from the time that they hire Accenture, CSC, Capgemini, IBM or the like to implement their Big Data strategies, to launching an intelligent application?

My prediction for 2013:

Cloud will become a large part of big data deployment - established by a new cloud ecosystem.

This will be driven by the need for time-to-market and ultimately, competitive advantage. Cloud usually lags any disruption made behind the firewall....by at least 12 months. In the case of Big Data, the launch of Apache 1.0 in December of 2011 basically makes 2013 the year for Cloud-based Big Data.

That being said, large volumes of data, privacy and public cloud are not usually mentioned in the same paragraph by IT in a Global 2000 enterprise. That's why we're going to see elastic big data clouds behind the firewall and within trusted third party data center providers.

Related posts:

Era of Analytic Applications - Part 1

Era of Analytic Applications - Part 2

Big Data's Fourth Dimension - Time

Enterprise Big Data Cloud

New Cloud Ecosystem

The Data Era - Moving from 1.0 to 2.0

Read the original blog entry...

More Stories By Jim Kaskade

Jim Kaskade is Vice President and General Manager, Big Data & Analytics, at CSC. Prior to that he was CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

@BigDataExpo Stories
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business applic...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
"Jelastic is focused on getting people to the cloud sooner, easier, without having to go to new APIs or different standards, to give them the full benefit of the cloud right away," explained John Derrick, CEO of Jelastic, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
Learn about the current state of security breaches and what it is costing businesses. One of my recent conversations with a Cloud security expert at a conference opened up doors to some new information for me personally. Our conversation was around the current status of the Cloud Industry, the Security Challenges and how we can make the Cloud more secure and so on. Did you know that security breaches have huge financial implications such as at an average:
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...