Welcome!

@BigDataExpo Authors: Elizabeth White, Karyn Jeffery, Pat Romanski, Scott Allen, Ed Featherston

Related Topics: Microservices Expo, Microsoft Cloud, Open Source Cloud, Containers Expo Blog, @CloudExpo, @BigDataExpo, SDN Journal

Microservices Expo: Article

ZapThink’s 2012 Retrospective and Predictions for 2013

The rules of Cyberspace suddenly and dramatically rewrite themselves

Welcome to the twelfth – yes, the twelfth! – annual installment of ZapThink’s annual retrospective and predictions for the coming year. Since we started the trend with our 2003 predictions and 2002 retrospective ZapFlash, we have taken a different tack than most IT prognosticators in that we actually grade ourselves on our predictions from the previous year, for better or worse. Last year we scored ourselves 2.5 out of 3, even going so far as to predict Amazon’s 2011 crash. Predictions for 2012? Not so good. But regardless of how well our guesses turned out, the result still makes for a story worth telling.

Our Results from Last Year
We made three predictions for 2012
in last year’s ZapFlash:

Future First steals thunder from the Cloud – We expected a shift in the US government’s attention away from Cloud Computing and the FedRAMP initiative to Federal CIO Steven VanRoekel’s Future First initiative, which combined Cloud, lean approaches, Agile, and open source. We’re awarding ourselves a score of 75% on this one. Yes, FedRAMP has become more time-consuming and bureaucratic as we predicted, and the government is moving forward with notable Agile successes as well as greater open source efforts. But unfortunately, the “Future First” moniker has not caught the excitement of the government or the public the way we had hoped it would.

HTML 5 becomes the glue of the ZapThink 2020 vision – We’ll give ourselves half a point on this one. Yes, according to the W3C, HTML 5 is now feature complete: an important milestone on the road to becoming a fully ratified standard. But that doesn’t mean it’s far enough along for broad adoption, or that it contains all the features everybody wants from it. Mobile phone developers are still more likely to code within the native environments on their respective devices, citing HTML 5 compatibility and performance issues. And then there’s all the work going into HTML 5.1. Yes, maybe HTML 5 will be the glue someday, but the glue is far from dry.

The rise of RESTful BPM – We hedged our bets on this one, pointing out that all 2012 would bring on this topic would be increased buzz. But in all fairness, we missed the target on this one. We couldn’t identify any buzz around Business Process Management (BPM) at all in 2012, RESTful or otherwise. Perhaps our timing was off, but there are no indications that RESTful BPM will be a hot topic in 2013 either.

Predictions for 2013
You’d think after awarding ourselves a dismal 1.25 out of 3, we’d make some safer predictions for 2013. Well, that’s not the ZapThink way. Here, then, are our prognostications for the coming year.

Cloudwashing reaches a level of desperation – Vendors’ all-to-common practice of using the “Cloud” label on their products or services regardless of whether what they’re offering has anything to do with the Cloud, aka Cloudwashing, is nothing new. But we predict that in 2013, Cloudwashing will reach a fevered pitch, as many vendors finally realize that they simply cannot leverage the Cloud cost-effectively in their product strategies. After all, Cloud Computing is inherently threatening to traditional vendors, as it enables customers to avoid purchasing their products altogether. Expect to hear louder, more extreme condemnations of Public Clouds, more detailed and elaborate Cloudwashing obfuscations of product features, and perhaps a few spectacular vendor flameouts.

There is also a serious risk that the Cloudwashers will win this battle. Just as the middleware vendors won the SOA battle, turning an architectural approach into a set of ESB features, “Cloud” vendors may wreak the same havoc with the Cloud. Here’s how you can tell if a vendor is trying to pull the wool over your eyes: cross out the word “Cloud” in their marketing and write in either “Web” or “virtualized data center.” If their marketing ends up saying essentially the same thing as it did when it was Cloudwashed, you know they’re trying to fool you. Be warned!

Next generation SOA begins to coalesce – For years, ZapThink has touted the difference between the practice of SOA and purported implementations of SOA. Our mantra has always been that SOA is protocol and technology independent: it doesn’t require Web Services, or ESBs, or any of the heavyweight IT infrastructure that has given SOA its reputation of complexity and failure. With the rise of Cloud Computing, architects are increasingly realizing that the bits and pieces of SOA best practice – loose coupling, intermediary-based abstraction, and automated governance, to name a few – can and should be applied as appropriate, independent of the existence of any specific, funded SOA effort.

In 2013, we predict that these miscellaneous patterns and practices will gradually coalesce into a kind of “post-SOA” architectural approach. Yes, it will still center on achieving greater levels of business agility in the context of heterogeneous resources, but this next-generation architecture ZapThink calls Agile Architecture goes beyond middleware-centric legacy enablement, leveraging hypermedia-driven, Cloud based approaches for achieving agility in the enterprise. In fact, it’s no mistake that this next generation approach is at the core of our new book, The Agile Architecture Revolution, coming out in the spring.

Cyber-9/11 – Finally, a prediction we sincerely hope does not come to pass. We predict some kind of Cyberattack so remarkable, so damaging, that it forever changes the way the world looks at the ongoing Cyberwar. Just as 9/11 changed our world forever, the attack we predict will have the same kind of psychological impact. You may not believe we’re in the midst of a Cyberwar now, but after the Cyber-9/11, no one will have any remaining doubts.

The ZapThink Take
The common theme across our three predictions is some kind of conflict between two opposing forces. We have the dinosaur software vendors struggling to maintain relevance vs. the new world of the Cloud. There’s old guard SOA, mired in the complexity of middleware and Web Services, vs. lightweight, hypermedia-driven, Cloud-friendly approaches to achieving greater agility via loose coupling. And there’s the world before the Cyber-9/11, where people don’t even realize they’re fighting a Cyberwar, vs. post-Cyber-9/11, where the rules of Cyberspace suddenly and dramatically rewrite themselves.

Fundamentally, this dichotomy is between the old way of doing things: slow, expensive, and inflexible, vs. the new way: agile, lightweight, and Web-centric. This dichotomy plays itself out in enterprises across the world. It’s one aspect of the perennial battle between siloed, bureaucratic organizations that lead to redundant legacy environments and architecture-driven organizations that can innovate even as they grow. The bureaucracies are the incumbents, the innovators are the challengers. Will 2013 be the year the advantage shifts to the innovators? Only time will tell.

Image credit: Mark Skipper

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@BigDataExpo Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...