|By John Cowan||
|January 1, 2013 02:00 PM EST||
Another year, another dollar… or something like that. It’s time for an update on the 6 things I think I think for Infrastructure-as-a-Service (IaaS) in the coming year!
1. Hybrid Cloud Computing
2012 Perspective: Hybridization WAS key in 2011 and I’m doubling down in 2012. If you’ve paid attention to the consolidation in the industry, you’d best do the same. The big boys are snapping up anything that smells like bridging the enterprise to the multi-tenant host. Look for this trend to intensify.
2013 Perspective: VMware buys DynamicOps. Red Hat buys ManageIQ. Cisco buys Cloupia. Consider the consolidation trend intensified. The big question for 2013 is what the big boys have in mind for the cool technologies they’ve acquired in 2012. Whatever they might have in mind, the signal from the customer is clear. Hybrid cloud computing is considered critically important to wide-scale adoption of cloud computing in general. As I highlighted earlier this year, as big as the cloud computing market is becoming it still pales in comparison to private IT operations. Hybrid cloud computing is correctly viewed as a technology tap to this underlying market.
2. Cloud Federation & Interoperability
2012 Perspective: I’ve spoken with some pretty big names in the business and scale is an issue with their regional plays in the market. The challenge in 2011 for cloud federation was the degree of difficulty associated with interoperability. There was much progress on this front in 2011 but I think before broad based federation goes from concept to reality there needs to be more plumbing. 2012 will be the year real interoperability tracks are laid as a foundation for scalable cloud federation.
2013 Perspective: We as an industry had the opportunity to lay down tracks for real cloud federation and interoperability at this time last year. What happened was rather disappointing. Basically, industry titans from OpenStack, Amazon, Citrix, and others all postured. I remember sitting in the crowd at GigaOm Structure when the first official shots were fired on the subject of API standardization. What could have been a wonderful opportunity to seize the moment and end vendor lock-in before it ever started in cloud computing, big vendors did what they do best. They opened up their respective Kimonos and bragged about the size of their case studies. What a (albeit entertaining) waste of time and opportunity.
Because we all anticipate the cloud market, particularly IaaS, growing at a serious CAGR in 2013 there will be growing customer pressure to allow the movement and billing transfer of workloads between independent cloud operators. The opportunity for a new or existing company to emerge with a solution to this problem will become significant in the coming year.
3. Cloud Ecosystem Enablement
2012 Perspective: VMware unveiled its plans to stitch together Vcloud operators at its big VMworld shindig, but this wasn’t the only giant making big bets on the cloud ecosystem concept. Equinix, one of the world’s largest data center operators, hatched is master plan for a ‘Marketplace’ of Platform Equinix Partners and Synnex, one of the most powerful IT Distributors in North America took a huge step with its Cloudsolv application and services portal. Watch what these three companies do in 2012 to drive ecosystem growth.
2013 Perspective: Dell, HP, Cisco, Arrow, Avnet, Telefonica, Singtel…just to name a few. Billions in unstructured cloud business potential spanning distribution, hardware and telecoms just waiting to be harnessed. The lure of these types of captive markets will push the envelope on cloud ecosystem enablement despite a big challenge encountered in 2012. That big challenge was the relative learning curve incurred when you cross-pollinate large singularly focused business units.
4. Emerging Cloud Communities
2012 Update: By the middle of the 2nd quarter I was beginning to worry about this prediction. Was I going a bit too far out on a limb? Then, bang! VMware announces the big deal with the NYSE. Wow. Talk about going big or going home. The NYSE community cloud has a lot of eyes on it. A large number of other vertical deals are hanging in the balance, hoping to learn what not to do when details of the NYSE project become more public. I think this VMware play will be a big success and in 2012, you will see many other big players follow suit.
2013 Perspective: Do you hear that sound? No? I didn’t think so. There’s no sound in a vacuum that is the lack of follow up from the big NYSE deal in 2011. No big pharma cloud. No big banking cloud. No big offshore financial cloud.
Would-be community cloud enablers in 2012 figured out what they needed to figure out, which they are hoping to do in 2013. What they need to figure out has nothing to do with the technology and everything to do with operational and contractual concerns. The commonality of vertical market integration resolves certain compliance risks, but it doesn’t mean private IT operators are ready, suited or even capable of offering a legitimate outbound customer service. Ask any CFO or CEO of a publically traded company about the idea of taking on the liability risk created by a new service that, oh by the way, has nothing to do with existing strategy. At a minimum in 2013 look for new corporate structures to emerge in order to facilitate offering community clouds as a service.
2012 Perspective: I am still a firm believer in the channel and I’m still banking my company’s future on it. However, the Channel failed to capitalize on the cloud opportunity in 2011 the way I thought it would. Don’t get me wrong, the needle definitely moved. But the cloud operators and the broader channel are still separated by an expertise gulf that is limiting how much cloud money flows via the intermediary. The investment from the IaaS providers continues to be there. Find me one IaaS services or software provider that doesn’t showcase a channel program today. 2012 will see the gulf shrink and the channel heat up because Distribution will hit its stride and carry with it more evidence of the gold rush I saw last year.
2013 Perspective: The channel didn’t emerge as the boon of cloud computing adoption in 2012, but it continued to make significant progress. Cloud Sherpas recently raised $40M on a bet that it had figured out the model to integrate cloud into the enterprise. That’s not a small bet on the channel intermediary concept. There were other big wins in the market too.
In 2013 you will see vendors get very serious about forcing channel intermediaries to declare their allegiance. Programs are maturing and dollars are flowing inbound to support the intermediary to the customer. This is a sure sign that we are on the cusp of growing the cloud wave in a big way.
6. IaaS Futures Market
2012 Perspective: Spot market concepts made progress in 2011 but as expected were not able to truly capture the imagination of the market. However, the groundswell around commodity compute resource trading is gaining momentum. And in 2012 look for general progress in this area with a few players coming out of the woodwork to surprise some.
2013 Perspective: Fact – trading compute contracts is going to happen. If you trust nothing else I write, trust me on this.
As predicted, a few players came out of the woodwork on this. Specifically, the Eurex and Zimory (via TSystems) in Europe announced that they had formed a partnership to build a trading platform in 2013.
What is unclear is exactly how this is going to happen. How will the market be organized? Look for clarity to emerge in 2013 on this subject.
Since last year’s 6.1 bonus prediction was such a hit (um, cloud brokerage, anyone?) I will keep with the new tradition. Here’s my scoop: Keep an eye on the fall of old empires. The world economy is definitely not what it was two years ago, but neither are some of these tech titans of yesterday:
Cloud Computing – the agent of change – can mean rebirth or extinction for some of the biggest companies to dominate the tech landscape in the last 30 years. Look for significant strategic moves by some of the giants as they posture for survival in the new era.
Have a great 2013!
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
Mar. 30, 2015 08:30 AM EDT Reads: 2,065
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Mar. 30, 2015 07:30 AM EDT Reads: 3,846
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 29, 2015 07:00 PM EDT Reads: 5,255
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 29, 2015 04:15 PM EDT Reads: 2,447
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 29, 2015 04:00 PM EDT Reads: 1,348
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 29, 2015 03:30 PM EDT Reads: 2,180
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 29, 2015 03:15 PM EDT Reads: 2,582
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 29, 2015 03:00 PM EDT Reads: 1,301
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 29, 2015 03:00 PM EDT Reads: 2,873
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Mar. 29, 2015 03:00 PM EDT Reads: 3,485
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
Mar. 29, 2015 01:15 PM EDT Reads: 1,486
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment...
Mar. 29, 2015 12:00 PM EDT Reads: 835
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 29, 2015 12:00 PM EDT Reads: 1,468
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 29, 2015 11:45 AM EDT Reads: 1,142
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
Mar. 29, 2015 11:00 AM EDT Reads: 1,436
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Mar. 29, 2015 11:00 AM EDT Reads: 2,121
Mar. 29, 2015 10:45 AM EDT Reads: 1,503
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,565
Technology today seems to be moving at breakneck speeds. This speed of change is creating tectonic shifts in how businesses operate and leverage technology to achieve their goals. The convergence of key disruptive technologies (i.e., social, mobile, analytics, and cloud) is what Gartner refers to as the nexus of forces. Cloud is an underpinning of this nexus. How is this disruption impacting the CIO? Does the role change in the face of all these forces, or is it just a continuation of what the C...
Mar. 28, 2015 02:30 PM EDT Reads: 1,024
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
Mar. 28, 2015 02:00 PM EDT Reads: 1,650