Welcome!

Big Data Journal Authors: Carmen Gonzalez, Elizabeth White, Yeshim Deniz, Pat Romanski, Roger Strukhoff

Related Topics: Cloud Expo, Java, SOA & WOA, .NET, Virtualization, Big Data Journal

Cloud Expo: Blog Feed Post

Six Things I Think I Think for IaaS in 2013

Another year, another dollar - or something like that

Another year, another dollar… or something like that.  It’s time for an update on the 6 things I think I think for Infrastructure-as-a-Service (IaaS) in the coming year!

1. Hybrid Cloud Computing

2012 Perspective: Hybridization WAS key in 2011 and I’m doubling down in 2012.  If you’ve paid attention to the consolidation in the industry, you’d best do the same.  The big boys are snapping up anything that smells like bridging the enterprise to the multi-tenant host.  Look for this trend to intensify.

2013 Perspective: VMware buys DynamicOpsRed Hat buys ManageIQCisco buys Cloupia.  Consider the consolidation trend intensified.  The big question for 2013 is what the big boys have in mind for the cool technologies they’ve acquired in 2012. Whatever they might have in mind, the signal from the customer is clear.  Hybrid cloud computing is considered critically important to wide-scale adoption of cloud computing in general.  As I highlighted earlier this year, as big as the cloud computing market is becoming it still pales in comparison to private IT operations. Hybrid cloud computing is correctly viewed as a technology tap to this underlying market.

2. Cloud Federation & Interoperability

2012 Perspective: I’ve spoken with some pretty big names in the business and scale is an issue with their regional plays in the market.  The challenge in 2011 for cloud federation was the degree of difficulty associated with interoperability.  There was much progress on this front in 2011 but I think before broad based federation goes from concept to reality there needs to be more plumbing.  2012 will be the year real interoperability tracks are laid as a foundation for scalable cloud federation.

2013 Perspective: We as an industry had the opportunity to lay down tracks for real cloud federation and interoperability at this time last year.  What happened was rather disappointing.  Basically, industry titans from OpenStack, Amazon, Citrix, and others all postured. I remember sitting in the crowd at GigaOm Structure when the first official shots were fired on the subject of API standardization.  What could have been a wonderful opportunity to seize the moment and end vendor lock-in before it ever started in cloud computing, big vendors did what they do best.  They opened up their respective Kimonos and bragged about the size of their case studies.  What a (albeit entertaining) waste of time and opportunity.

Because we all anticipate the cloud market, particularly IaaS, growing at a serious CAGR in 2013 there will be growing customer pressure to allow the movement and billing transfer of workloads between independent cloud operators.  The opportunity for a new or existing company to emerge with a solution to this problem will become significant in the coming year.

3. Cloud Ecosystem Enablement

2012 Perspective: VMware unveiled its plans to stitch together Vcloud operators at its big VMworld shindig, but this wasn’t the only giant making big bets on the cloud ecosystem concept.  Equinix, one of the world’s largest data center operators, hatched is master plan for a ‘Marketplace’ of Platform Equinix Partners and Synnex, one of the most powerful IT Distributors in North America took a huge step with its Cloudsolv application and services portal.  Watch what these three companies do in 2012 to drive ecosystem growth.

2013 Perspective: Dell, HP, Cisco, Arrow, Avnet, Telefonica, Singtel…just to name a few. Billions in unstructured cloud business potential spanning distribution, hardware and telecoms just waiting to be harnessed.  The lure of these types of captive markets will push the envelope on cloud ecosystem enablement despite a big challenge encountered in 2012.  That big challenge was the relative learning curve incurred when you cross-pollinate large singularly focused business units.

4. Emerging Cloud Communities

2012 Update:  By the middle of the 2nd quarter I was beginning to worry about this prediction.  Was I going a bit too far out on a limb?  Then, bang!  VMware announces the big deal with the NYSE.  Wow.  Talk about going big or going home.  The NYSE community cloud has a lot of eyes on it.  A large number of other vertical deals are hanging in the balance, hoping to learn what not to do when details of the NYSE project become more public.  I think this VMware play will be a big success and in 2012, you will see many other big players follow suit.

2013 Perspective: Do you hear that sound?  No? I didn’t think so.  There’s no sound in a vacuum that is the lack of follow up from the big NYSE deal in 2011.  No big pharma cloud.  No big banking cloud.  No big offshore financial cloud.

How come?

Would-be community cloud enablers in 2012 figured out what they needed to figure out, which they are hoping to do in 2013.  What they need to figure out has nothing to do with the technology and everything to do with operational and contractual concerns.  The commonality of vertical market integration resolves certain compliance risks, but it doesn’t mean private IT operators are ready, suited or even capable of offering a legitimate outbound customer service. Ask any CFO or CEO of a publically traded company about the idea of taking on the liability risk created by a new service that, oh by the way, has nothing to do with existing strategy. At a minimum in 2013 look for new corporate structures to emerge in order to facilitate offering community clouds as a service.

5. Channelization

2012 Perspective: I am still a firm believer in the channel and I’m still banking my company’s future on it.  However, the Channel failed to capitalize on the cloud opportunity in 2011 the way I thought it would.  Don’t get me wrong, the needle definitely moved.  But the cloud operators and the broader channel are still separated by an expertise gulf that is limiting how much cloud money flows via the intermediary.  The investment from the IaaS providers continues to be there.  Find me one IaaS services or software provider that doesn’t showcase a channel program today.  2012 will see the gulf shrink and the channel heat up because Distribution will hit its stride and carry with it more evidence of the gold rush I saw last year.

2013 Perspective: The channel didn’t emerge as the boon of cloud computing adoption in 2012, but it continued to make significant progress.   Cloud Sherpas recently raised $40M on a bet that it had figured out the model to integrate cloud into the enterprise.  That’s not a small bet on the channel intermediary concept.  There were other big wins in the market too.

In 2013 you will see vendors get very serious about forcing channel intermediaries to declare their allegiance.  Programs are maturing and dollars are flowing inbound to support the intermediary to the customer.  This is a sure sign that we are on the cusp of growing the cloud wave in a big way.

6. IaaS Futures Market

2012 Perspective: Spot market concepts made progress in 2011 but as expected were not able to truly capture the imagination of the market.   However, the groundswell around commodity compute resource trading is gaining momentum.  And in 2012 look for general progress in this area with a few players coming out of the woodwork to surprise some.

2013 Perspective: Fact – trading compute contracts is going to happen.  If you trust nothing else I write, trust me on this.

As predicted, a few players came out of the woodwork on this.  Specifically, the Eurex and Zimory (via TSystems) in Europe announced that they had formed a partnership to build a trading platform in 2013.

What is unclear is exactly how this is going to happen.  How will the market be organized?  Look for clarity to emerge in 2013 on this subject.

Since last year’s 6.1 bonus prediction was such a hit (um, cloud brokerage, anyone?) I will keep with the new tradition.  Here’s my scoop:  Keep an eye on the fall of old empires.  The world economy is definitely not what it was two years ago, but neither are some of these tech titans of yesterday:

Dell

Dell stock chart

Microsoft

Microsoft stock chart

Oracle

Oracle stock chart

HP

HP stock chart

Cloud Computing – the agent of change – can mean rebirth or extinction for some of the biggest companies to dominate the tech landscape in the last 30 years.  Look for significant strategic moves by some of the giants as they posture for survival in the new era.

Have a great 2013!

The post 6 things I think I think for IaaS in 2013 appeared first on 6fusion.

More Stories By John Cowan

John Cowan is co-founder and CEO of 6fusion. John is credited as 6fusion's business model visionary, bridging concepts and services behind cloud computing to the IT Service channel. In 2008, he along with his 6fusion collaborators successfully launched the industry's first single unit of meausurement for x86 computing, known as the Workload Allocation Cube (WAC). John is a 12 year veteran of business and product development within the IT and Telecommunications sectors and a graduate of Queen's University at Kingston.

@BigDataExpo Stories
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
The information technology sphere undergoes what we like to call a paradigm shift, sea change or plain old ‘upheaval’ roughly every five years or so. Don’t ask anybody why this half decade cyclicality exists; it just has to be so. Accept that reinvention happens constantly and that major seismic shifts are tangibly felt by us human beings roughly every 1826.21 days… and we can move on.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, B...
SYS-CON Events announced today that Objectivity, Inc., the leader in real-time, complex Big Data solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Objectivity, Inc. is the Enterprise Database leader of real-time, complex Big Data solutions. Our leading edge technologies – InfiniteGraph®, The Distributed Graph Database™ and Objectivity/DB®, a distributed and scalable object ma...
In their session at DevOps Summit, Stan Klimoff, CTO of Qubell, and Mike Becker, Senior Data Engineer for RingCentral, will share the lessons learned from implementing CI/CD pipeline on AWS for a customer analytics project powered by Cloudera Hadoop, HP Vertica and Tableau. Stan Klimoff is CTO of Qubell, the enterprise DevOps platform. Stan has more than a decade of experience building distributed systems for companies such as eBay, Cisco and Seagate. Qubell is helping enterprises to become mor...