Welcome!

Big Data Journal Authors: Bob Gourley, Pat Romanski, Liz McMillan, Trevor Parsons, Elizabeth White

Related Topics: Cloud Expo

Cloud Expo: Blog Feed Post

Hot Trends in Cloud Data for 2013

What does the future hold for cloud data storage?

With the end of the year upon us, the time has come to boldly make ten cloud data predictions for 2013. As anyone who has attempted to forecast the future may attest, predictions that are substantive and hold true are often hard to come by.

To that end, I’ve tried to avoid enumerating the obvious — such as a drop in cloud storage pricing, more public cloud adoption, the possibility that a cloud outage may occur and other events that are pretty much a given for 2013. I’ve also steered clear of the moon shots — such as cloud storage standards gaining broad adoption, on-premise storage infrastructure disappearing entirely, an agreement by major vendors to put an end to “cloud-washing” and other ambitious predictions that are somewhat disconnected from reality.

So without further ado, below are my ten hot cloud data trends for 2013:

  1. Software-defined storage: The storage industry did not really need a new buzzword in 2012, but like it or not, this one will stick. Here’s why: Software-defined storage utilizes software on commodity servers to enable automation and economies of scale. Sound familiar? While the terminology is new, the concept is familiar to those who understand cloud. A recent article by Jerome Lecat provides a good perspective on the need for software-defined storage. The downside? Similar to its cloud storage forebear, we can expect this new buzzword to be abused as the new label “du jour” for many products that don’t quite fit the description.
  2. Data monetization using cloud: 2013 will highlight a key differentiator of cloud storage aside from providing cost and administrative advantages over traditional storage: the ability for organizations to use their data to grow their business. The concept of data monetization is mature and well-understood, but not always easily attainable. With on-demand cloud infrastructure, the logistics of harnessing data to improve business revenues become much simpler. Look for targeted solutions emerging in the coming year.
  3. Managed private clouds: I predict a splintering of the private cloud market into managed private clouds and DIY private clouds. Arguably, one of the most compelling benefits of public cloud storage is the outsourcing of management and maintenance. With many enterprises requiring cloud within their four walls, managed private clouds comply with that requirement while still offering the outsourcing advantage of public cloud. Downside? The cost of entry may be high for smaller enterprises or mid-size organizations.
  4. Turnkey DIY private clouds: For smaller enterprises looking at private cloud storage, wrestling with open source can be an unwieldy option. Companies such as Mirantis, SwiftStack and others have come to the rescue, launching OpenStack-based private clouds that attempt to reduce the burden of building, configuring and maintaining private clouds, offering turnkey utilities and management tools. Improved usability and management will be key to the uptake of DIY private clouds.
  5. Cloud-integrated storage: While it is mostly a matter of terminology, cloud-integrated storage will replace the cloud storage gateway for enabling hybrid storage configurations that span on-premise and in-cloud. In some sense, it is a maturation of the cloud storage gateway industry, recognizing that organizations creating hybrid cloud storage environments still require storage on-premise. Cloud-integrated storage satisfies the local storage need and offers near unlimited capacity in the cloud.
  6. SSD hybrid storage in the cloud: With multiple providers introducing SSD as a tier of storage in cloud compute environments, all-SSD configurations might prevail for high-performance application deployments. However, with more than an order of magnitude price disparity between SSD and rotating media, a hybrid configuration combining both may make more economic sense for optimizing price/performance for the majority of workloads. Expect hybrid SSD to fill a gap until there is true pricing parity between SSD and disk storage.
  7. Disaster recovery as a service in the public cloud (DRaaS): OK, I’ll admit this was a 2012 prediction, but technologies have advanced and the economics of DRaaS are just too attractive to ignore. Although zero down time business continuity is difficult to deliver, solutions using the cloud continue to inch closer to that standard. I predict disaster recovery in the cloud without dedicated infrastructure will finally hit the mainstream in 2013.
  8. Analytics as a service in the public cloud: Although similar to a 2012 prediction, I added “as a service” for 2013. The tools to move data into the cloud are available today. Similarly, the tools to run analytics in the public cloud are also here. What’s missing? Delivering both as an integrated service.
  9. Cloud brokerages: While not expected to hit the mainstream, some aspects of the cloud brokerage will appear in advanced data center operations that demand the choice of one or many cloud providers for specific solutions. Similarly, system integrators and consulting organizations have begun to assist advanced organizations in making cloud provider selections. With cloud-integrated storage supporting multiple simultaneous cloud providers, the foundation is available today for working with a choice of cloud providers based on price, performance, reliability and other attributes.
  10. Flattening of traditional storage infrastructure sales: Given the significant cloud storage adoption in 2012, I predict  a flattening of traditional storage sales by year end next year. With organizations continuing to store archive and unstructured data for compliance, retention and other uses, cloud storage will emerge as a compelling alternative and with predictions of the cloud storage market hitting upwards of $40B by 2018, it’s bound to impact on-premise storage.

So how do you think these predictions will fare in 2013? Is there anything missing? The answers are only 12 months away.

Read the original blog entry...

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

@BigDataExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Vormetric on Wednesday announced the results of its 2015 Insider Threat Report (ITR), conducted online on their behalf by Harris Poll and in conjunction with analyst firm Ovum in fall 2014 among 818 IT decision makers in various countries, including 408 in the United States. The report details striking findings around how U.S. and international enterprises perceive security threats, the types of employees considered most dangerous, environments at the greatest risk for data loss and the steps or...
Storage administrators find themselves walking a line between meeting employees’ demands to use public cloud storage services, and their organizations’ need to store information on-premises for security, performance, cost and compliance reasons. However, as file sharing protocols like CIFS and NFS continue to lose their relevance, simply relying only on a NAS-based environment creates inefficiencies that hurt productivity and the bottom line. IT wants to implement cloud storage it can purchase a...
Midway through the decade, the experts from Veeva Systems – a leader in cloud-based software for the global life sciences industry – look at what’s on the horizon over the next five years. Their forecasts are informed by a vision for what’s next in technology and insight gleaned from Veeva’s 200+ life sciences customers worldwide. Overall, these predictions reflect how new innovations will enable faster time to market, evolving commercial models, and new ways to support physicians and patients. ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
CodeFutures has announced Dan Lynn as its new CEO. Lynn assumes the role from Founder Cory Isaacson, who has joined RMS and will now serve as chairman of CodeFutures. Lynn brings more than 14 years of advanced technology and business success experience, and will help CodeFutures build on its industry leadership around its Agile Big Data initiatives. His technical expertise will be invaluable in advancing CodeFutures’ AgilData platform and new processes for streamlining and gaining value from gro...
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's