@DXWorldExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

Press Release

Cloud Backup Service Providers Join Asigra at Annual Partner Summit

Hundreds of Cloud Backup Service Providers Participate in Toronto Event

Asigra Inc., a Cloud Backup, recovery and restore (BURR) software provider since 1986, has announced that leading storage industry analysts will join a host of experts from Asigra and its cloud backup service providers as featured speakers and panelists at the Asigra Cloud Backup Partner Summit, June 7-8 in Toronto. The Asigra Partner Summit, this year entitled OutMarket, OutSell, OutSmart,  is the only conference of its kind where hundreds of cloud backup service providers, MSPs and VARs from all over the world come together to hear the latest in trends and technologies impacting cloud backup. The conference offers a range of strategies to help service providers take a leadership position in one of cloud computing’s largest areas of opportunity – cloud backup.

The market for cloud backup services is approximately $2 billion and growing rapidly, according to analysts. That trend is visible with businesses of every size and in every vertical as these organizations seek comprehensive backup that is more reliable and cost efficient. In fact, a recent study commissioned by Asigra revealed that businesses who will embrace cloud backup will increase dramatically over the next two years. Across all industries, companies are turning to Asigra Cloud Backup™ for its efficiency, security and ease-of-use.

Companies are transitioning to business-class cloud backup because it:

Makes data recovery and restoration accessible from anywhere to anywhere

Offers built-in disaster recovery

Is highly scalable; there’s no storage limit

Automates mass deployment, management and comprehensive data backup

Provides a safe, secure way of backing up data both locally and remotely

Asigra was the first to develop cloud backup technology in 1986 by creating a platform that could deliver backup and recovery services over telephone lines. More than 25 years later, the company’s cloud backup platform remains the most efficient, robust and secure solution of its kind. According to Lauren Whitehouse, a senior analyst at Enterprise Strategy Group, Asigra remains “at the forefront of providing the most optimized way to protect data in the cloud.”

Presentations in the summit’s three tracks—OutMarket, OutSell, and OutSmart—are aimed at giving partners the edge they need to rise to the top of an increasingly crowded marketplace. As Forrester analyst Rachel Dines pointed out in a recent article on Bloomberg.com, the growing demand for cloud backup has bred “hundreds of new cloud backup providers, and most of them have popped up in the past couple of years.”

Some of the world’s leading experts in cloud backup will present at this year’s summit. They include Steve Duplessie, Founder and Senior Analyst for the Enterprise Strategy Group, who will present on “Cloud Backup Mobile Marketing Opportunities”; Dave Chapa, Senior Analyst with the Enterprise Strategy Group, who will discuss "Building a Stronger Cloud Backup and Recovery Business;” Richard Fouts, Research Director at Gartner, who will present “Why Marketing Matters: How to Rise Above the Noise”; and Mike Colesante, VP of U.S. Sales, Backup Technology Limited, whose presentation will focus on “Penetration and Retention of Customer Accounts – Sales Tactics and Techniques.”

Throughout the two-day summit, there will also be open discussions, moderated partner panels and educational lectures. In a presentation titled “Cloud Backup Competitive Positioning,” Marc Staimer, President and CDS, Dragonslayer Consulting will provide competitive analysis and insights of various technologies and alternatives and discuss positioning for winning more sales opportunities. Headlining the agenda, technology leaders that include Intel, NetApp, and Symantec, will deliver presentations and support Hands-on-Lab discussions on joint solutions Powered by Asigra for service providers and VARs.

At this year’s conference, Asigra will again host its innovative Hands-On-Lab, featuring the latest hardware technologies from Intel, NetApp, Symantec and next generation Asigra Cloud Backup software to enable seamless data protection. With a focus of reducing management, backup windows and costs, lab attendees will have the opportunity to “touch the technology” and learn how to optimize backup from the core to the edge, efficiently and profitability. Exercises will include performing live backup, recovery and restoration procedures in private, public and hybrid cloud environments.

“We host the Partner Summit each year to provide our valued partners with a venue to come together to leverage shared market knowledge to grow their cloud backup business. The Summit fosters a collaborative environment that is structured to maximize learning as well as enable the sharing of ideas. No other event offers such a compelling and eclectic combination of world-class subject matter experts and cutting-edge content all focused on cloud backup,” commented Tracy Staniland, Senior Director of Corporate Marketing at Asigra.

And, from a service provider’s point of view, “the market is heating up, increasing the number of opportunities as well as service providers seeking to capitalize on the market. We need all the ammunition we can get to win the fight,” said Matt Grosso, Executive VP of Data Storage Corporation.

One of the leading cloud computing vendors in Canada according to IDC, Asigra is a global software provider and the only Canadian software vendor included in the Gartner Magic Quadrant for Enterprise Disk-Based Backup/Recovery[1]. The rapidly growing company boasts over 400,000 global customer sites installed with all customer deployments supported by hundreds of Asigra service providers, including Verizon/Terremark, HP Business Continuity and Disaster Recovery Services, CDW, Bell Canada and hundreds of others. The annual Asigra Cloud Backup Summit brings together hundreds of these world-class leading service providers to the Toronto area for its 2-day event focused on thought leadership, go-to-market strategies, product training and market education.

Tweet this: @Asigra 2011 Partner Summit Gives Service Providers Competitive Edge in #CloudBackup

Follow Asigra on Twitter at: http://www.twitter.com/asigra

About Asigra

Asigra is the leading Canadian cloud computing vendor focused on backup, recovery and restoration with more than 400,000 customer sites deployed globally. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With more than 25 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com.


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

[1] Gartner, Magic Quadrant for Enterprise Disk-Based Backup/Recovery, January, 2011,  ID Number: G00209399

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.

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