Welcome!

@DXWorldExpo Authors: William Schmarzo, Rostyslav Demush, Jason Bloomberg, Greg Pierce, Stackify Blog

News Feed Item

Creative Realities Releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"

Brand Experience Innovators Share In-Store Strategies for the New Year

NEW YORK, NY -- (Marketwire) -- 02/07/11 -- Creative Realities -- a digital brand experience company that has helped brands such as Nike, Mercedes Benz, and AT&T bridge the physical and virtual worlds of digital marketing -- today released a list "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience."

"What every good marketer and retailer came to recognize in 2010 is that the in-store experience needs to equal or outperform the online experience or you potentially dilute the incentive for the consumer to visit a physical location," said Paul Price, CEO, Creative Realities. "By incorporating the high tech initiatives we've identified here, retailers can immediately enhance the customer's experience and serve up the same kind of advanced/informed recommendations consumers have come to expect online."

Laura Davis-Taylor, author of "Lighting up the Aisle: Practices and Principles for In-store Digital Media" and Experience Strategist for Creative Realities, collectively monitored the retail technology landscape, and identified the top five digital strategies for retailers in the coming year.

"Shoppers today have the same needs that they had 10 years ago -- it's how they go about meeting their needs that has changed. Retailers today need to be proactive in how they meet shopper expectations; we believe that incorporating these five strategies will make the biggest overall difference for any retailer's physical shopping experience," noted Davis.

2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience

1. Converge the mobile and in-store experience.
Now that the smart phone has penetrated more than 25% of households, apps and handheld solutions are becoming a key part of the shopping experience. Get on board by letting shoppers quickly compare prices, locate competitors, cash in on coupons, and read product reviews on their phones while walking through your store. Go further and offer up "hyper-relevant" incentives based upon their browsing and purchasing history.

2. Socially empower the shopping experience.
Get inspired by how Facebook and Google's Shoppybag let customers organize product favorites and wish lists for their social networks to see and respond to. Levi's is also leading the way in this area by letting consumers post their personal jeans profile and share it with friends via social media networks. Dell Swarm and Groupon's Grouponicus have gone even further by creating volume discounting that incentivizes rallying friends and peers to buy products together.

3. Personalize the mobile and digital experience in-store.
Shoppers today love the personalized incentives and suggestions that they enjoy on websites such as Amazon. Consider bringing this same level of service into the store via mobile phone technologies, where they can 'check in' and receive in-store promotions via their personal shopper. Take this digital assistance even further with the help augmented reality technology to offer in-store shoppers virtual makeovers and magic mirrors that allow them to virtually "try on" everything from eyeglasses to apparel to makeup within a physical location.

4. Learn from the digital marketplaces and similarly service customer's needs.
Take a page out of Google's boutiques.com playbook. Utilize technology for the consumer's benefit, and start documenting shopper preferences on products, styles, prices and more for the purpose of offering them personal recommendations that they will be sure to love.

5. Digitally empower associates.
Technology is the answer to empowering your associates with the information that they need to sell more effectively. Apple's smart use of hand-held devices for helping associates manage queues, check inventory, identify appropriate accessories and facilitate check-out so broke the mold, brands like Old Navy are now licensing it from them. Every retailer should be thinking similarly about how technology can make consumers feel that they're getting more, not less, when they engage an associate in-store.

Thanks to the exciting new digital technologies available today for brands and consumers alike, marketers now have the opportunity to evolve shopping experiences inside stores. Price notes, "2011 will be a critical time for brands to start planning how they'll take advantage of these digital capabilities to impact both their bottom line and competitive advantage."

About Creative Realities

Creative Realities, a digital brand experience agency, designs innovative brand experiences that bridge the physical and virtual worlds, evoking powerful emotions from consumers. Utilizing the next generation of digital technologies, the agency has created brand experiences for clients including McDonald's, Nike, Mercedes Benz, AT&T, Bank of America, and others. Creative Realities has offices in New York, New Jersey, Atlanta, and London.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1503972

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@BigDataExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...