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Harte-Hanks and Eloqua to Host Webinar: "Five Steps to Getting More From B2B Marketing Automation"

Complimentary Web Event to Be Held Thursday, August 19, 2010 at 2:00 p.m. EDT / 11:00 a.m. PDT

SAN ANTONIO, TX -- (Marketwire) -- 08/16/10 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced it is hosting a complimentary Webinar with Eloqua, a leader in marketing automation solutions that dramatically accelerate revenue growth, on the topic "Five Steps to Getting More from B2B Marketing Automation." The Webinar will be held on Thursday, August 19, 2010 at 2:00 p.m. EDT / 11:00 a.m. PDT.

"For many business-to-business (B2B) marketers, the switch to automated marketing in their demand centers has translated into more marketing -- not necessarily better marketing," said Kevin Kerner, one of two Webinar presenters and managing director of Mason Zimbler, U.S., a Harte-Hanks company. "For marketing automation to deliver on its promise there are specific actions marketers need to take. We worked with Eloqua to develop this Webinar to provide strong guidance for B2B marketers. We want to help them improve the results that their demand centers produce."

Kerner will be joined by co-presenter Steven Woods, Eloqua's co-founder and chief technology officer, and author of Digital Body Language. Woods states that "marketing automation technology is powerful but it's critical to follow the basics. For example, taking the time to prioritize leads for follow-up to a campaign helps both the marketing and the sales team to focus their energies where they're most needed. We'll cover topics like this in detail during the Webinar."

Attendees are invited to join Kerner and Woods to learn the five essential steps that B2B marketers should follow to get maximum value from marketing automation. Specifically the Webinar will cover:

  • Steps for improving and enhancing marketing data
  • Best practices for designing effective, impactful content
  • How to plan an engaging user experience that maps to the buyer's journey
  • Important tips for prioritizing leads for follow-up
  • How best to nurture and convert leads after they respond

Everyone who attends the August 19 Webinar will receive a free copy of the Aberdeen Group report, "Marketing Automation 101: Ensuring Early Success with the Basics; Maturing Your Deployment for Long-Term ROI." To register, visit https://www.harte-hanks.com/Registration/MarketingAutomation.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email [email protected].

About Harte-Hanks
Harte-Hanks, Inc.® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

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